Everything you need to test and optimize ecommerce Web forms

Web forms — pop-ups, in-line forms, and more — are a great way to generate new leads on your ecommerce website. You can encourage your shoppers to give you their information so you can send them content that convinces them to make another purchase later. 
Of course, nobody really loves filling out a form while shopping online — especially when it seems like every time you land on a site you’re bombarded with popups trying to get you to sign up for this or download that.  Read more…