Amazon’s first-ever brick-and-mortar apparel store, slated to open later this year in Los Angeles, will offer a personalized, digitally enabled shopping experience leveraging the retail giant’s technology and operations.
Amazon Style will sell a selection of women’s and men’s apparel, shoes and accessories chosen by a team of fashion curators and feedback provided by millions of Amazon.com shoppers.
It’s Amazon’s first-ever physical store for men’s and women’s clothing, shoes, and accessories in sizes XS-XXL.
With Amazon’s vast fulfilment centre network, Amazon Style’s product assortment will be frequently updated, so customers can discover new items every visit.
The selections will span customer favourites, Amazon exclusives, clothing from emerging designers and brands that are “new and noteworthy,” according to a media release from the retailer.
How to shop on Amazon Style
- Use your phone to scan QR codes – Select the preferred size and colour.
- Send to fitting room – Try on, rate, and request more items.
- …or straight to Pickup – When you don’t need to try it on.
- Finish up at Checkout – Payment is easy with the Amazon account.
Amazon.com, Inc. is an American multinational technology company focusing on e-commerce, cloud computing, digital streaming, and artificial intelligence. It has been referred to as “one of the most influential economic and cultural forces in the world” and is one of its most valuable brands.
Jeff Bezos founded it in 1994; in 2022, it has about 1,5 million employees worldwide. In 2021 its revenue was 469.8 billion USD.