Cart abandonment emails: Using psychological principles to influence customers’ decisions

Out of 100 people who add items to a cart, only 35 make a purchase. The rest abandon their carts. That’s a whole lot of revenue down the drain. Fortunately, you can salvage that lost revenue using some of the best practices of abandoned cart emails. But your abandoned cart email will only be powerful if you inject principles of behavioral psychology into it. 
Remember, neuroscience tells us that people buying decisions are psychological (people buy on emotion and justify with logic). So, addressing their concerns from the psychological realm is logical.  Read more…