Snapchat continues to advance its AR try-on tools

Snapchat has provided a new showcase of its evolving AR Try-On tools via a new integration for ComplexCon, which enables Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app. It’s not perfect yet. The digital overlays still look a little puffy, and are not perfectly aligned to the users’ proportions.
But it’s another example of Snap’s rising advances in body-mapping, which will eventually enable users to try on all types of clothing, aligned to their personal size options and other customizations, streamlining in-app purchase activity. Read more…