TikTok is testing out a seller marketplace

TikTok might be opening itself up to third-party sellers. The company recently published a page called TikTok Shop: Seller University, which outlines how brands and third-party sellers can set up their own stores, accept payments and interface with customers all inside the app. The page was first noted by social media consultant Matt Navarra. Sources confirmed to Modern Retail that TikTok is testing TikTok Shop in Indonesia, and that it is an extension of ongoing commerce-related tests. Read more…