Top social platforms for 2022

Many of us marketers would love to be the pioneer on a new social media platform who develops the first native advertising ploy, organic social engagement, or paid placement. CMOs love when their thought leaders test new frontiers and grow audiences outside of the box. But most of us have a limited allowance for test-and-learn opportunities, so we have to ask ourselves in earnest: “Is this the best opportunity for my time and money?” Read more…