CPG brands redefine their marketing approach

The holiday season is upon us, but consumers are celebrating differently than they have in years past as the COVID-19 pandemic continues to evolve. The availability of vaccines marks a major difference this year from the 2020 holiday season. Yet, uncertainty about gatherings lingers under the shadow of the delta variant.
As holiday celebrations could be put on hold for another year by many, people are looking to brands as a source of inspiration for creative ways to celebrate. Always a part of holiday preparations, consumer packaged goods (CPG) companies now have a particularly influential role in how people shop and celebrate this season. Read more…