Pinterest digs deeper into ecommerce with new product rollouts

Pinterest isn’t putting a pin in its ecommerce ambitions anytime soon. The social media platform announced the rollout of additional ecommerce-focused offerings at its second-annual Pinterest Presents advertiser summit on Thursday, including a tool to identify trends, ads to monetize idea pins and an API that allows partners to tap into Pinterest’s first-party data.
In 2021, Pinterest saw a 52% increase in revenue to roughly $2 billion, and the company is looking to its ecommerce business as a source of continued growth this year, CRO Bill Watkins told AdExchanger. Read more…