The importance of video in B2B selling

The consumption of digital video content has exploded over the past few years. Zenith, a U.S. research and development company, estimates that the average person will watch 100 minutes per day of online video in 2021, up from 67 minutes per day in 2018.
For B2B sales teams who want to reach buyers, video has become an essential tool, particularly after the pandemic eliminated face-to-face selling almost entirely. The good news for sales teams is that B2B buyers don’t seem to mind this new remote sales environment. In fact, McKinsey reports that 75% of B2B buyers prefer remote or digital interactions because of ease of scheduling, savings on travel expenses and safety. Read more…