Cart abandonment vs checkout abandonment

According to research conducted by Baymard Institute, $4.6 Trillion was lost by online businesses globally in 2021 due to Abandoned Carts and Abandoned Checkouts. Social media influencers, Google Ads, contests, sponsorships, there is no end to the creative methods an eCommerce business can employ to attract consumers to their site. There is also nothing more frustrating than experiencing an increase in traffic without a commensurate bump in sales. Read more…