Gen Z’s new shopping habits may kill off unprepared brands

For the past decade, brands have scrambled to serve millennials. Now, brands are reinventing themselves for the next wave of shoppers — Gen Z, or “zoomers,” as they’re also known. Aged between 13 and 21, zoomers are gearing up to enter the workforce and are fast becoming a formidable force in the economy. Brightpearl’s own data of 4,000 shoppers reveals that Gen Z won’t simply be an extension of the previous generation. They shouldn’t be thought of as millennials 2.0. Experts predict Gen Z will fuel a massive shift in how people shop — and currently, retailers are woefully unprepared. Read more…