Snapchat launches new AR commerce & shopping experience

Snapchat has announced an upgrade to its augmented reality (AR) shopping, with the launch of catalog-powered shopping lenses. The company say this will make AR shopping “simpler and more engaging for consumers” and easier to “build, scale and optimise” for brands.
This will include simplified AR try-on shopping interface for Snapchatters, enabling them to quickly see product information including prices, descriptions, and unique URLs to purchase with new Lens Product Cards as they try on products. Read more…