Building a next generation live shopping experience

As the shift to e-commerce continues, video will play an increasingly important role. Consumers want the convenience of researching and reviewing products online at home, but with the trusted guidance of an in-store experience. That’s where YouTube’s creators come in. They’ve committed considerable time and effort into building authentic connections with fans, and as a result, deliver trusted brand and product recommendations to their audience. In this installment of our Innovation series, our shopping team discusses how we’re integrating live shopping directly into YouTube. Read more…