In our latest checkout usability study we’ve found that the average checkout contains 11.8 form fields. Yet our checkout usability testing also reveals that most sites can achieve a 20–60% reduction in the number of form fields displayed by default. In this article we’ll therefore show you how a checkout flow can be optimized to just 8 form fields.
Key Takeaways
• The length of checkout in steps has less of an impact on overall checkout performance compared to the total number of form fields users must contend with Read more…
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