Why both paid and earned influencers are essential to your youth digital strategy

Influencers are essential to a successful youth digital strategy. As the second-largest influenceon young audiences, they increase awareness and conversion rates among kids (under 13) and Young Teens (under 16) by helping brands connect with audiences through authentic and relatable content. But it can be difficult for companies to know which types of influencers they should work with, or how to find influencers with matching values that can create safe and compelling content.  Read more…