How Snap is trying to get more brands to use augmented reality

To help get businesses more comfortable with AR, Snap has rolled out a flurry of initiatives since the summer, including an AR asset creation studio and a platform agnostic AR agency. They followed the May launch of a creator marketplace to connect brands with AR designers. The goal of these new services is to remove the barriers to adoption for businesses that are still hesitant about new ad formats. Read more…