The after-sales opportunity

The customer’s journey isn’t over once they click “buy”. Your post-sales engagement with your customers will influence whether they come back to your online store again. So, what should you be considering to get it right? Read on for our essential roundup. According to research by SignalMind, the likelihood of a new customer making a purchase is between 5-20%, but the probability of an existing customer doing so is around 60-80% – a pretty big gap, we’re sure you can agree. SignalMind also adds that 80% of your future profits will likely come from 20% of your existing customers – so, it definitely pays to do all you can to ensure customer retention. But how? Read more…