Five benefits of converting to digital packing slips

Upon making an online purchase, your customer receives a digital receipt as their first [...]

Twitter’s testing a new carousel ad format for app install campaigns

Twitter is once again trying out carousel ads, this time with a new format which [...]

The complete guide to Instagram influencer rates in 2019

Instagram influencer rates are one of social media’s best-kept secrets. Sure, there are whispers and [...]

How brands can grow in a volatile marketing world

BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain economic and geopolitical [...]

How a new entrant navigates a crowded subscription market

Urban Outfitters’ announcement that it was moving into the world of fashion for rent [...]

Supply chain & logistics marketers: Trends to watch

So, where is content marketing headed in 2019? Marketing budgets are still on the [...]

How to handle US Sales Tax as a small and midsized business

If you’re making sales in the United States, listen up! There’s a new era [...]

Gmail’s updated Promotions tab empowers brands with exciting tools

The days of a text-based inbox are behind us. Gmail has recently rolled out [...]

Luxembourg, Ireland and Austria are the champions for Cross-Border eCommerce in Europe

[vc_row][vc_column][vc_column_text] Luxembourg, Ireland and Austria are the champions for Cross-Border eCommerce in Europe according to [...]

How not to mess up on Twitter: 5 Rules for top-notch tweets

It’s easy to forget that social media is a relatively new phenomenon now that [...]

Real-time reimbursements boost online shopping satisfaction

As consumers grow accustomed to digital shopping and mobile ordering, slow transactions can make [...]

Snapchat increases e-commerce capabilities

Snap is launching more shopping destinations in its app. While some influencers, publishers and brands [...]

How to run a successful cross-platform social media campaign

When you start planning a social media campaign, one of the first things you need [...]

50 M-commerce statistics for 2019

M-commerce or mobile commerce is the buying and selling of goods and services through [...]

Shopper tracking: Reinventing and reimagining the store experience

Savvy retailers are leaving no stone unturned in their quest to better understand their customers [...]

Gartner Magic Quadrant for indoor location services

Enterprises implementing indoor location services must evaluate multiple technologies to satisfy diverse use cases. [...]

Ecommerce in Europe: €621 billion in 2019

Ecommerce in Europe is forecasted to be worth 621 billion euros by the end of [...]

10 predictions for customer service in 2019

Customer service is undergoing its most dramatic transformation since automatic call distribution prompted the [...]

How consumers browse and pay

With an array of options at their fingertips, consumers find and pay for retail [...]

Has GDPR improved brand experience? Most consumers aren’t convinced

With the first anniversary of GDPR coming into force just days away, most consumers [...]

How to measure B2B social media marketing success

B2B social media marketing has its challenges, and it can be difficult to know [...]

A simple guide to Instagram influencer marketing in 2019

Here’s all you need to know about the current state of Instagram influencer marketing, [...]

Marketing in the age of Alexa

The autonomous car dropped Lori at her home and then left for its scheduled [...]

One year on: How has GDPR changed the customer data landscape?

It’s a year since the EU’s General Data Protection Regulation (GDPR) came into force. How [...]

The future of personalization in ecommerce

Product suggestions are an ingrained part of the ecommerce experience. With the up- and cross-selling [...]

What will the next generation of retail look like?

Having worked in the retail industry for nearly four decades, Ron Johnson, former  J. C. [...]

EU sees no compliance issues in Google shopping, rivals disagree

Europe’s antitrust chief said on Wednesday she did not see any problems with the [...]

The ultimate list of digital marketing stats

Looking for the latest marketing stats and trends? We’ve got you covered. Search Engine [...]

New EU rules greatly restrict the ability of businesses to use geoblocking techniques

Geo-blocking is no longer a laissez-faire matter in the European Union. From December 2018, [...]

Building a more accurate predictive analytics tool

Beyond Clicks: Getting the Most out of Big Data In the deep ocean of big [...]

Making it easier to shop across Google

Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re [...]

Why context is key to understanding the customer journey

Direct marketing’s methodical, performance-dominated approach to targeting and segmentation left a commanding legacy. While [...]

How voice assistants could change the way we shop

AI is disrupting every industry, leading to new business models, further digital transformation, and [...]

The retailer’s guide to AI-driven store transformation

Every once in a while, a unique technology application causes a paradigm shift in an [...]

Pinterest to attract more advertisers with self-serve ad deliverability and measurement technology

In reporting its first quarterly results as a public company, Pinterest provided new details on [...]

10 Simple steps for maximizing your social media efforts

With more people on social media than ever before, not having an effective social [...]

13 SEO takeaways from Google’s 2019 State of the Union address

Every year at the “State of the Union” address, representatives from Google Search announce new [...]

Card payments in Europe – current landscape and future prospects

The integration of the European retail payments markets has been going on for almost two [...]

Swift to test real-time cross border payments in Europe

Banks from France, Germany, Italy, Luxembourg, Russia and Spain have joined with Swift to [...]

Google boosts shopping capabilities across search, images and YouTube

A revamped Google Shopping experience launches, providing new ways to find and compare millions [...]

Instagram unveils curated @shop account to showcase online merchants

Instagram created a special account called @shop that brings together posts from online merchants [...]

Companies struggle to turn data into experiences: Here’s how to do better

Marketers may understand the importance of data, but according to a February 2019 report [...]

How photo reviews are engaging customers and drive sales for retailers

When shopping direct-to-consumer fashion brands for new jeans, dresses or even shoes, it can [...]

The smallest viable audience: How micro-influencers are changing marketing

When it comes to choosing influencers, a lot of brands work on the assumption that [...]

5 Ways to increase trust in e-commerce

Trust between consumers and suppliers is often a bigger issue online than it is offline. [...]

10 Recommendations for better ecommerce industry in Europe

The European elections take place between 23 to 26 May, in a time where [...]

Google says techie tie-ups can help profits

Retailers need to consider working with technology partners to make their websites faster and [...]

A guide to sustainable e-commerce — by China’s biggest retailer

E-commerce has revolutionized the way the world does business. It has created greater convenience [...]

Treat consumers’ data with respect, and deliver value in exchange for it

Recently, people have been learning in painful detail what digital platforms, application developers, analytics [...]

4 Ways to become a customer focused business

Think your company is customer-centric? Here’s why you’re probably wrong. Most brands think they’re customer-centric, [...]

Could LinkedIn become the top outbound channel for B2B sales development?

The impact of GDPR could help LinkedIn to become the top outbound channel for [...]

PSD2: Potential impacts to your ecommerce business

On 14 September 2019, the Strong Customer Authentication (SCA) portion of the Revised Payment [...]

EC proposes new e-commerce rules to help consumers and companies reap full benefit of Single Market

Delivering on its Digital Single Market and Single Market strategies, the European Commission has presented [...]

How to personalize the customer experience with interactive content

Want to improve your customer experience and engage Gen Z and Millennials? Interactive content [...]

Payment service providers face further regulation from new Cross Border Payments Regulation

The EU Council has adopted the Cross Border Payments Regulation (CBPR), which comes into [...]

Retailers, tech companies team up to improve AR/VR shopping

Retailers and tech companies formed a group to create a common set of standards [...]

What is package rerouting fraud?

Package rerouting fraud is when a fraudster uses a stolen credit card to make [...]

How to nail your cross-border ecommerce strategy

The future of ecommerce is cross-border. As retailers and markets mature, the opportunity for [...]

What AI can do for luxury brands

Millennials and Generation Z are ushering in the rise of a new data-driven experience [...]

How to use omnichannel marketing to improve the customer journey

More than ever, businesses must be willing to adapt to be successful in today’s [...]

Gartner says 100 Million consumers will shop in AR online and in-store by 2020

Augmented Reality and Virtual Reality will rely on 5G to change the customer experience [...]

Why behaviour beats demographics when it comes to segmentation

Classic demographics like age and gender – despite being tried and tested for years [...]

The evolution of retail and customer expectations

As the evolution of retail and the way consumers purchase goods continues to change, [...]

How technology is reshaping the shopping experience

As an increasingly omnichannel industry, retail has undergone a significant shift to connect the [...]

Everything you need to know about the rise of visual search

Everything you need to know about the rise of visual search Forget voice search, visual [...]

WCO supports Europe with cross border e-commerce framework of standards implementation

The WCO, in cooperation with the Hungarian National Tax and Customs Authority (NTCA) and [...]

An essential cross border e-commerce strategy for retailers and brands

Brands and retailers are staring down the throat of a $1 trillion opportunity and [...]

How subscription services are revamping retail

Direct-to-consumer offerings, such as subscription boxes and buyer’s clubs, are shaking up traditional retail market [...]

Cross-border payments still need a dose of local expertise

The world of payments is one of the most innovative and fastest growing industries across [...]

Creating emotional connections in an era of hyper-personalisation

Every customer is an individual; and therefore appreciates personalised service when interacting with a [...]

Four big shipping trends online retailers need to know about

For online retailers, getting products that their customers have purchased from Point A to [...]

The line between social media and e-commerce is beginning to disappear

With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce [...]

The cross-border opportunity and the benefits of a direct-to-consumer strategy

Brands are increasingly at the mercy of global tech giants like Amazon, Google and Facebook [...]

How to personalize emails throughout the customer lifecycle

For many marketers, planning, creating, and delivering personalized email content for every step of [...]

Ikea to test furniture leasing option in 30 markets

Ikea announced it will begin to test furniture leasing in 30 markets during 2020. [...]

Online shopping overtakes a major part of retail for the first time ever

Online shopping led by Amazon hit a new milestone in February. The total market [...]

How Insta-fashion is changing the way we shop

Instagram has become the window display for a new generation of savvy shoppers – and [...]

Futuristic delivery options: How realistic are they?

In recent years, delivery has evolved far beyond its humble roots. Next-day delivery is now [...]

When influencer marketing goes wrong

Despite flourishing as one of the hottest industries in the digital marketing space, Influencer marketing [...]

8 Ways to improve marketing automation for ecommerce

Marketing automation combines email with customer data to produce relevant segments, which typically improve [...]

10 Tips for successful cross-border ecommerce

Cross-border ecommerce is booming. Among the challenges of successfully entering a new country or [...]

Will technology signal the death (or evolution) of the department store?

During 2018, there was no shortage of media headlines about the shift in the [...]

How the IoT will transform the Holiday shopping experience

Despite the emergence of new cloud, AI, IoT and other advanced technologies, Santa continues [...]

Is the retail industry enjoying a renaissance?

By all accounts, the retail sector in most of the world is struggling. Rising [...]

2019 Outlook for parcel shipping

It’s that time of year again. “Best of,” “top 10,” and “roundup” lists highlighting [...]

Fraud fears limit xborder ecommerce, but they don’t have to

U.S. ecommerce retail growth dipped slightly in 2018, and 40% of 2018’s $517 billion [...]

Dozens of countries are in talks to regulate cross-border e-commerce

McKinsey Global Institute projects that the global market for cross-border, business-to-consumer e-commerce will top [...]

5 Custom label strategies retailers should be using

Custom labels are one of the most important and popular ways that a product [...]

AI is proving to be a powerful tool in boosting in-store sales

Artificial intelligence is infiltrating physical retail, helping stores maximise marketing investments, personalise the customer experience [...]

2019 European social media usage report

Introduction to Global Trends Across the world, there are major social media trends on the rise [...]

Net-A-Porter unveils try-before-you-buy service for big spenders

Net-A-Porter and Mr Porter have launched a new try-before-you-buy service called Style Trial, an [...]

Walmart and other retailers want to cash in on online advertising

After watching Amazon.com build a massive advertising business, bricks-and-mortar stores are hoping to do the same. Walmart [...]

Five emerging trends in mobile commerce

For many consumers, their mobile phones are their primary source for information. According to [...]

The foundation of an effective cross-border ecommerce strategy

Just like the line between online and offline shopping, the lines between geographic borders [...]

“PIDS” is the next buzzword in e-commerce

No business is on just one or two channels, even if they believe they [...]

Key shopping days and ecommerce opportunities around the globe

Shoppers love a good deal. One study with RetailMeNot found that deals and discounts [...]

7 Online tactics to boost in-store foot traffic and save the high street

It’s no secret that today’s consumers are more tech-savvy than ever before. It’s also [...]

6 Ways to make your organization more customer-centric

Every retailer knows they need to get closer to their customers – but what [...]

10 Shoppable Instagram features for influencer marketing

Instagram Shopping features are relatively new to the nearly 10-year-old photo and video-sharing social [...]

Cross-border payments made cheaper, quicker with IBM blockchain

SMEs and large corporations of the world have one thing in common— all of [...]