Gen Z opts for personalized, interactive content over privacy

Generation Z, the demographic group consisting of people ages 15 to 22, are major smartphone users, with 55% of them saying they spend more than five hours a day on their mobile devices, per a study that IT services company Cognizant shared with sister publication Mobile Marketer. The group wants deeper interaction with content, as 45% said they like the option of being able to control the content of a movie or TV show. Read more…