Developing an understanding of your customer to build a successful product or business model is not just a data crunching game. Quantitative market research and analytics are important and useful, of course. But when it comes to identifying breakthrough ideas, individual customer experiences can be uniquely powerful.
Responsibility for acquiring qualitative customer insights is often outsourced to a market research firm. I think the instinct to always look outside for this customer research could use a second look. Market research firms may have their place in your product development strategy, but today’s companies also need all their employees to have a deep, strategic understanding of their business and customers. And your employees can — and increasingly must — act as market researchers, transforming the company into what I’ve previously described as an “ Insight-Driven Organization.” Read more…
Subscribe to our Weekly Newsletter
You will receive relevant news & insights once a week
You can unsubscribe anytime
Please confirm your subscription via email
If you haven't received the confirmation email, please check your spam folder
Thanks to our Partners
CBCOMMERCE NETWORK
FOLLOW US
NEWS FROM EXTERNAL SOURCES
[wp-rss-aggregator template="widget"]
CURRENCY TREND IN REAL TIME
EUROPE ECONOMIC CALENDAR
Browse the latest Retail and eCommerce News and Insights
CBCOMMERCE NETWORK
FOLLOW US
NEWS FROM EXTERNAL SOURCES
[wp-rss-aggregator template="widget"]
Latest Retail and eCommerce News / Insights