What is Google Shopping Actions? Don’t call it a marketplace

Google’s overhaul of its Shopping portal began rolling out in France this week. Personalized recommendations and universal checkout are front and center in the update. It incorporates Google Shopping Actions, Google’s effort to take on Amazon, which has been chipping away at product search for years. Google’s tack is to partner with retailers and enable users to shop and buy products from various retailers right within Google Shopping. Once payment is made, the retailers handle all of the order logistics. Google takes an undisclosed cut of each sale. Read more…