WhatsApp is adding catalogues to enable mobile commerce

People love chatting on WhatsApp with their favorite small businesses, but having to exchange multiple [...]

How Facebook helps brands protect against counterfeits

As the ad industry evolves, we know it’s important that advertisers understand how our [...]

The future marketing organisation: Building a customer-centric business model

Most marketers believe their brands need a customer-centric business model in order to succeed, [...]

Where do shoppers research products?

In 2018, 40% of people used social media channels for aspects of product research. With [...]

7 Ways to make every interaction with customers fantastic

Your customers today have high expectations – and if your business can’t meet them, [...]

Why sales and marketing alignment must come from the top

It’s one thing to talk about a revenue-responsible marketing department at the sales kick-off.  [...]

H&M’s millennial brand bets on livestream shopping

In a fitting room next to a rail of clothing, two women discussed fashion trends [...]

5 Pillars of audience-centric content

In today’s times, almost every business is producing content. If your branded content isn’t [...]

How to better execute cross-channel strategies

Your digital marketing efforts don’t operate in a vacuum. Consumers are influenced by countless [...]

Consumers spent a record $23B in apps in Q3 2019

Q3 2019 saw strong growth in downloads and consumer spend, building towards the holiday season [...]

What 2.7M YouTube ads reveal about gender bias in marketing

Geena Davis, Academy Award winner and founder of the Geena Davis Institute on Gender in [...]

Top 6 customer experience strategy tips for 2020

A  customer’s ‘experience’ with your brand never stops, whether you define it or leave it [...]

Facebook Pay is a new payment system for WhatsApp, Instagram, and Facebook

Facebook is launching a new payments system, appropriately named Facebook Pay. It will be [...]

From inspiration to conversion: social’s evolving role in retail

Social media’s influence on commerce has been steadily increasing for over a decade. From [...]

Marks & Spencer woos Christmas shoppers with buy now, pay later programme

High street retailer Marks & Spencer is to offer customers a buy now, pay [...]

5 Ways cause-related-marketing can generate loyalty

Eco-apparel has grown to a $5 billion market in the US – up 300% [...]

How to succeed with email marketing

In 2019, the primacy of digital marketing for businesses across all sizes and industries [...]

The heartbeat of modern marketing: Data activation and personalization

Technology has finally advanced to the point where marketers can use real-time data in a [...]

14 Ways to use email marketing (besides sending newsletters)

Odds are, we don’t need to convince you to get on board with email [...]

Five successful strategies for launching something new

Launches are hugely important, and brands that do it right see much greater success, [...]

Social selling done right: 4 tips to up your retail game

The top 500 retailers raked in close to $6.5 billion from social shopping in 2017, [...]

The new rules of customer engagement

“Alexa, where’s my stuff?” That’s how easy it is to check the order status of [...]

The future of personalization —and how to get ready for it

Personalization will be the prime driver of marketing success within five years. Here are the [...]

Ready to ‘where’: Getting sharp on apparel omnichannel excellence

Brands and retailers are moving quickly to provide more seamless omnichannel shopping experiences—but your customers [...]

Quickly capture users’ attention with multiple images, videos, or a combination of both

In 2012, Google introduced a new expandable ad format. Internal testing found these ads received [...]

Doing retail in Europe | Some recent legal challenges in the market

The retail industry is subject to constant change. Rapidly increasing customer demands, changes in [...]

Card schemes band together for one-click payments button

American Express, Discover, Mastercard and Visa are rolling out interoperable one-click checkouts at select [...]

4 Ways marketers can emotionally connect to consumers

The experience of consuming the content is just as important as the quality. Your first [...]

The mobile consumer is the consumer

Today, why bother specifying between a consumer and a mobile consumer? Considering the current state [...]

An ecommerce social media plan for the holidays

Social media posts can play an important role in a retailer’s holiday promotions by engaging, [...]

AI & new retail: Recent developments and future trends

The traditional retail industry is facing challenges as the rapid development and continuous improvement of [...]

Fake reviews: A threat to consumers and businesses

The Internet is inundated with fake reviews. TripAdvisor was the latest platform to come [...]

EBA sees sense and extends SCA deadline to December 2020

After a period of deliberation during which many of the Financial Conduct Authorities or European [...]

Worldwide trends in increasing payment regulation and 3D Secure 2.0

In 2019, Europe’s Revised Payment Services Directive (PSD2) dominated the conversation around payment regulation. However, [...]

More consumers willing to share data when there’s transparency

New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on [...]

Instagram adds a new spark AR-powered experience to shopping

Highly expected, it seems AR is finally about to enrich the shopping experience on Instagram. [...]

Yes, Gen Z knows exactly how powerful it is

A new Viacom study shows how today’s global youth are embracing their collective power, [...]

The ultimate guide to creating a successful Instagram marketing strategy

In today’s media-driven world, having an Instagram Marketing strategy is crucial for businesses of [...]

4 Best practices for community management

While content marketing has become an essential consideration for all businesses, it’s interesting to note [...]

The new reality of shopping

Having to physically try on items in a dressing room will soon be a thing [...]

How to make your e-commerce site more trustworthy

Even if you have the best product on the market, that doesn’t mean consumers [...]

How brands can build authenticity and trust with employee advocacy

Above all else, consumers want trust. When working with influencers, brands must think about [...]

How Google Maps predicts the payments future

If you really want to understand human nature — really gain a deep sense [...]

What information must be provided to users regarding cookies ?

On October 1, 2019, the Court of Justice of the European Union (“CJEU”) issued [...]

Holiday creep is on, but many shoppers hold out for online deals

With each passing year, it seems the holiday shopping season creeps up earlier and [...]

P&G’s strategy on promoting diversity and navigating consumer data

P&G chief brand officer Marc Pritchard explains how the company is disrupting marketing at [...]

Why influencer marketing is here to stay

The move to online and social media channels for marketing is nothing new, but [...]

Why younger consumers are hitting retail locations rather than shopping digitally

While some may believe that millennials and Gen Z might prefer shopping digitally, the [...]

Analysis of the PSD2 and Open Banking in Europe

Banking, which is a heavily regulated industry, is changing partly due to regulations and [...]

Three tips for Q4 ad copy and messaging

The holiday season is quickly approaching with the start of Q4, which means an [...]

2019 annual holiday insights guide

RetailMeNot announces the release of its annual holiday insights guide, a comprehensive look at consumer [...]

A different type of influencer marketing

A long standing truism in CPG marketing is that advertising to a household’s ‘shopper parent’ [...]

How to be prepared the next time Google changes its algorithm

When Google changes its algorithm, it can be quite a shock for brands who [...]

Get a glimpse at global online shopper behavior

From how often shoppers make online purchases to how they prefer to get information [...]

The Future of visual search and how retailers prepare for it

How many times have you looked at something that someone was wearing or using [...]

Retailers and brands need to up their email game

Nearly half (45%) of consumers feel the email communication they receive from brands feels [...]

The impact of 5G on ecommerce

5G technology has the potential to transform the world around us, including bringing futuristic [...]

Holiday shopping season a full six days shorter this year

It’s something that happens every six years. There are only 26 days between Thanksgiving [...]

What is the right response to the extended PSD2 deadline?

The 14 September 2019 should have been the deadline day for merchants across Europe [...]

Europe leads the world in m-commerce, but much of it comes from in-store

Europe now leads the world in mobile shopping with 67% of retail traffic coming [...]

7 Social media trends to watch out for before 2020 hits

The world of social media is regularly evolving, with fast-paced shifts and updates throughout [...]

The 5 levels of omnichannel personalisation

Personalisation is the talk of the eCommerce town. But it can often be difficult [...]

How to use customer segmentations to fuel PR messaging

In the not so distant past, marketers and PR pros relied on generic demographics [...]

Influencer marketing: What retail brands should know

For retail brands looking to profit from this prolific marketing trend, the future looks [...]

How to create a successful B2B influencer marketing strategy in 5 steps

The influencer marketing industry is hot and it’s not cooling down. Despite the concerning [...]

Optimize for voice search with your brand Knowledge Graph

The rise of voice search hasn’t taken place in a vacuum — it’s intertwined [...]

Understanding the voices that influence customer journeys

The customer journey rarely follows a straight line. Consumers traverse multiple touchpoints across a variety [...]

Guide to consumer journey mapping: How to analyze the path to purchase

A consumer’s path to purchase has drastically changed. Today, we’re using multiple devicesto learn, compare, [...]

Energizing ecommerce: Retail winners, losers, and Amazon

Here are highlights from an event around Amazon and Google, and their market shares [...]

Beauty brands are setting their sights on TikTok

When Too Faced Cosmetics began noticing a spike in sales this past March in [...]

How to create a social media calendar

We all know that promoting our businesses on social media is an important part [...]

Last stage of PSD2 is incoming, but the road ahead is still fraught with danger for TPPs

With the September 14 deadline, the market is not fully prepared for it, which [...]

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

“As a marketer if you’re not using a MTA model, it’s challenging to prove [...]

Do influencers need to tell audiences they’re getting paid?

In 2018, 19% of all U.S. consumers — including 36% of those aged under 25 — [...]

16 social media updates for marketers in 2019… so far

Social media is a living organism. Things change all the time. They change in response [...]

How next-generation algorithms could impact your marketing strategy

Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search [...]

Personalization vs. intrusion: How a mix of artificial and human intelligence can create balance

Every industry will be dramatically disrupted by artificial intelligence (AI) applications in the very [...]

A new (Augmented) Reality for brands and retailers

Companies that don’t make use of augmented reality technologies may soon find themselves unable to [...]

High GDPR fines: German Data Protection Authority joins the club

The Berlin Data Protection Authority (Berlin DPA) recently announced that it will issue a [...]

Do you want to increase in-store visits through e-commerce?

Pedestrian traffic, inside and outside a physical store, is a very important indicator: analyzing [...]

PSD2: Are you ready for the deadline?

Like many recent inventions, digital banking and e-commerce have made our lives substantially better. [...]

Retailers are rethinking their Google Search strategies

Data from Jumpshot says that more than 50% of Google searches in June didn’t [...]

How shoppers search online while in-store

Retailers have long dreaded showrooming — when people pull out their phones in a store [...]

As DTC brands grow up, customer service becomes a bigger headache

For young companies like Rent the Runway, success has brought about some pain. Because [...]

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”

[vc_row][vc_column][vc_column_text] Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”. [...]

A ‘Like’ button on your website? Then you are a joint data controller with Facebook

In a judgment of 29 July 2019 (Fashion ID GmbH & Co, C-40/17) the [...]

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”. An [...]

New EU rules on e-commerce

The European Commission has been working to break down online barriers that prevent people from [...]

How digital is changing retail across EMEA

Digital adoption is sweeping the globe. Digital and mobile are transforming the nature of commerce, [...]

Data, analytics fuel real-time customer experience

Marketers may be able to deliver more relevant, personalized experiences to consumers by defining [...]

Seven ways B2Bs can use social media to boost conversion rates and generate leads

Most companies recognize the importance of social media. But recognition isn’t the same as [...]

Trendline on Black Friday/Holidays

Black Friday marks the start of the shopping season, as retailers and analysts watch [...]

Are mobile apps worth it for small retailers?

If you are in the market for newborn apparel, you may hop online or [...]

How leading European retailers respond to shoppers’ expectations of delivery, collection and returns

When it comes to receiving their online shopping orders, consumers now always expect speed [...]

3 Ways we can shake up traditional approaches to marketing

Marketers need to provide a strong brand value that consumers won’t want to walk [...]

5 Easy steps to create customer-empathy map for your business

Identifying your customers is essential for your business. But this is only the first [...]

Pinterest rolls out browseable catalogs alongside Pins

Pinterest is rolling out browseable catalogs alongside Pins and is now presenting shopping ideas [...]

8 Independent retailers share their secrets to attracting customers

To remain competitive against retail giants, today’s independent retailers draw from a toolbox of techniques [...]

Online vs. in-store

Brick-and-mortar stores endure: Despite predictions of an impending “ retail apocalypse,” in-person shopping remains central [...]

Nike Adventure Club, Nike’s first footwear subscription service for children

The experience of shoe-shopping for young kids is deceptively complex. At first glance, it’s all [...]