Seven ways B2Bs can use social media to boost conversion rates and generate leads

Most companies recognize the importance of social media. But recognition isn’t the same as understanding, and confusion around its value has led B2B companies to view social’s utility through a narrow lens. Most B2B companies don’t believe B2C social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or company updates. But that strategy misses one vital ingredient: participation. Social media allows B2B companies an opportunity to show their expertise while participating in and adding value to a community. Done correctly, social can drive B2B lead gen and conversions. Read more…