How to showcase shopping ads for best campaign results

In 2017, Google Ads introduced an ad format that helped merchants gain upper funnel visibility and helped users go through products they wanted from inside their browser: Showcase Shopping ads.
For search users, these ads appear at the top of paid search ads so people don’t miss them. For advertisers, they allow you to present more of your product catalog in hopes of earning a click-through and eventual sale. Read more…