Snapchat increases e-commerce capabilities

Snap is launching more shopping destinations in its app. While some influencers, publishers and brands have access to a feature where users can swipe-up on snaps to buy products directly within the app, this new tool allows select accounts to have a store within Snapchat. Snapchat users can access the shops, which will be  powered by Shopify, by going to an account’s page. The native checkout feature is limited to Snapchat users in the U.S.; international users are directed to a mobile website due to privacy and data requirements overseas, a Snap spokesperson said. Read more…