Snapchat increases e-commerce capabilities

snapchat increases e commerce capabilities | Snapchat increases e-commerce capabilitiesSnap is launching more shopping destinations in its app. While some influencers, publishers and brands have access to a feature where users can swipe-up on snaps to buy products directly within the app, this new tool allows select accounts to have a store within Snapchat. Snapchat users can access the shops, which will be  powered by Shopify, by going to an accountโ€™s page. The native checkout feature is limited to Snapchat users in the U.S.; international users are directed to a mobile website due to privacy and data requirements overseas, a Snap spokesperson said. Read more…

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