Facebook advertisers continue to shift ad spending to Instagram Stories

Feeds are still the dominant ad placement within Facebook. But ad buyers say they’re seeing more of a shift to Stories, in particular, Instagram Stories, over the last year. The increased interest in Stories come from more consumer adoption and the benefits in cheaper pricing, depending on the targeting and region, buyers said. Indeed, during Facebook’s first-quarter-of-2019 earnings call on April 24, CEO Mark Zuckerberg said that half a billion people every month were using Stories across Facebook, Instagram and Messenger and COO Sheryl Sandberg revealed 3 million advertisers were buying Stories. During Facebook’s second-quarter-of-2019 earnings call on July 24, executives didn’t reveal more usage data, but CFO David Wehner hinted at more adoption. Read more…