Has GDPR improved brand experience? Most consumers aren’t convinced

With the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse. As we approach the first anniversary of the General Data Protection Regulation (GDPR) coming into force, brands should be disappointed to learn that just 31% of consumers think their overall experience with companies has improved, according to exclusive research commissioned by Marketing Week. Read more…