Identifying your customers is essential for your business. But this is only the first step. The real business acumen is to enter your customers’ minds. Is there any way to get the insight into your customers’ minds? The answer is a big resounding yes. Find out what makes your customers happy, what their concerns are to connect with them at the emotional level. The customer empathy map is an excellent tool to understand your ideal customer’s mind. It will help you know how they make decisions, who they are influenced by, what they want to achieve, what their pain points are, and more. Read more…
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