Holiday creep is on, but many shoppers hold out for online deals

With each passing year, it seems the holiday shopping season creeps up earlier and [...]

P&G’s strategy on promoting diversity and navigating consumer data

P&G chief brand officer Marc Pritchard explains how the company is disrupting marketing at [...]

Why influencer marketing is here to stay

The move to online and social media channels for marketing is nothing new, but [...]

Why younger consumers are hitting retail locations rather than shopping digitally

While some may believe that millennials and Gen Z might prefer shopping digitally, the [...]

Analysis of the PSD2 and Open Banking in Europe

Banking, which is a heavily regulated industry, is changing partly due to regulations and [...]

Three tips for Q4 ad copy and messaging

The holiday season is quickly approaching with the start of Q4, which means an [...]

2019 annual holiday insights guide

RetailMeNot announces the release of its annual holiday insights guide, a comprehensive look at consumer [...]

A different type of influencer marketing

A long standing truism in CPG marketing is that advertising to a household’s ‘shopper parent’ [...]

How to be prepared the next time Google changes its algorithm

When Google changes its algorithm, it can be quite a shock for brands who [...]

Get a glimpse at global online shopper behavior

From how often shoppers make online purchases to how they prefer to get information [...]

The Future of visual search and how retailers prepare for it

How many times have you looked at something that someone was wearing or using [...]

Retailers and brands need to up their email game

Nearly half (45%) of consumers feel the email communication they receive from brands feels [...]

The impact of 5G on ecommerce

5G technology has the potential to transform the world around us, including bringing futuristic [...]

Holiday shopping season a full six days shorter this year

It’s something that happens every six years. There are only 26 days between Thanksgiving [...]

What is the right response to the extended PSD2 deadline?

The 14 September 2019 should have been the deadline day for merchants across Europe [...]

Europe leads the world in m-commerce, but much of it comes from in-store

Europe now leads the world in mobile shopping with 67% of retail traffic coming [...]

7 Social media trends to watch out for before 2020 hits

The world of social media is regularly evolving, with fast-paced shifts and updates throughout [...]

The 5 levels of omnichannel personalisation

Personalisation is the talk of the eCommerce town. But it can often be difficult [...]

How to use customer segmentations to fuel PR messaging

In the not so distant past, marketers and PR pros relied on generic demographics [...]

Influencer marketing: What retail brands should know

For retail brands looking to profit from this prolific marketing trend, the future looks [...]

How to create a successful B2B influencer marketing strategy in 5 steps

The influencer marketing industry is hot and it’s not cooling down. Despite the concerning [...]

Optimize for voice search with your brand Knowledge Graph

The rise of voice search hasn’t taken place in a vacuum — it’s intertwined [...]

Understanding the voices that influence customer journeys

The customer journey rarely follows a straight line. Consumers traverse multiple touchpoints across a variety [...]

Guide to consumer journey mapping: How to analyze the path to purchase

A consumer’s path to purchase has drastically changed. Today, we’re using multiple devicesto learn, compare, [...]

Energizing ecommerce: Retail winners, losers, and Amazon

Here are highlights from an event around Amazon and Google, and their market shares [...]

Beauty brands are setting their sights on TikTok

When Too Faced Cosmetics began noticing a spike in sales this past March in [...]

How to create a social media calendar

We all know that promoting our businesses on social media is an important part [...]

Last stage of PSD2 is incoming, but the road ahead is still fraught with danger for TPPs

With the September 14 deadline, the market is not fully prepared for it, which [...]

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

“As a marketer if you’re not using a MTA model, it’s challenging to prove [...]

Do influencers need to tell audiences they’re getting paid?

In 2018, 19% of all U.S. consumers — including 36% of those aged under 25 — [...]

16 social media updates for marketers in 2019… so far

Social media is a living organism. Things change all the time. They change in response [...]

How next-generation algorithms could impact your marketing strategy

Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search [...]

Personalization vs. intrusion: How a mix of artificial and human intelligence can create balance

Every industry will be dramatically disrupted by artificial intelligence (AI) applications in the very [...]

A new (Augmented) Reality for brands and retailers

Companies that don’t make use of augmented reality technologies may soon find themselves unable to [...]

High GDPR fines: German Data Protection Authority joins the club

The Berlin Data Protection Authority (Berlin DPA) recently announced that it will issue a [...]

Do you want to increase in-store visits through e-commerce?

Pedestrian traffic, inside and outside a physical store, is a very important indicator: analyzing [...]

PSD2: Are you ready for the deadline?

Like many recent inventions, digital banking and e-commerce have made our lives substantially better. [...]

Retailers are rethinking their Google Search strategies

Data from Jumpshot says that more than 50% of Google searches in June didn’t [...]

How shoppers search online while in-store

Retailers have long dreaded showrooming — when people pull out their phones in a store [...]

As DTC brands grow up, customer service becomes a bigger headache

For young companies like Rent the Runway, success has brought about some pain. Because [...]

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”

[vc_row][vc_column][vc_column_text] Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”. [...]

A ‘Like’ button on your website? Then you are a joint data controller with Facebook

In a judgment of 29 July 2019 (Fashion ID GmbH & Co, C-40/17) the [...]

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”. An [...]

New EU rules on e-commerce

The European Commission has been working to break down online barriers that prevent people from [...]

How digital is changing retail across EMEA

Digital adoption is sweeping the globe. Digital and mobile are transforming the nature of commerce, [...]

Data, analytics fuel real-time customer experience

Marketers may be able to deliver more relevant, personalized experiences to consumers by defining [...]

Seven ways B2Bs can use social media to boost conversion rates and generate leads

Most companies recognize the importance of social media. But recognition isn’t the same as [...]

Trendline on Black Friday/Holidays

Black Friday marks the start of the shopping season, as retailers and analysts watch [...]

Are mobile apps worth it for small retailers?

If you are in the market for newborn apparel, you may hop online or [...]

How leading European retailers respond to shoppers’ expectations of delivery, collection and returns

When it comes to receiving their online shopping orders, consumers now always expect speed [...]

3 Ways we can shake up traditional approaches to marketing

Marketers need to provide a strong brand value that consumers won’t want to walk [...]

5 Easy steps to create customer-empathy map for your business

Identifying your customers is essential for your business. But this is only the first [...]

Pinterest rolls out browseable catalogs alongside Pins

Pinterest is rolling out browseable catalogs alongside Pins and is now presenting shopping ideas [...]

8 Independent retailers share their secrets to attracting customers

To remain competitive against retail giants, today’s independent retailers draw from a toolbox of techniques [...]

Online vs. in-store

Brick-and-mortar stores endure: Despite predictions of an impending “ retail apocalypse,” in-person shopping remains central [...]

Nike Adventure Club, Nike’s first footwear subscription service for children

The experience of shoe-shopping for young kids is deceptively complex. At first glance, it’s all [...]

The top 15 influencer marketing trends that matter most in 2019

In recent years, we’ve seen the influencer marketing industry grow significantly. Brands are spending [...]

China is world leader in e-commerce, new retail innovation

China’s $1.94 trillion e-commerce is the largest in the world, and more than three [...]

How Twitter bridges the gap between brands and their audiences

Twitter’s communities don’t just reflect the most important topics of the day, they shape the [...]

PSD2: Are You Ready for Strong Customer Authentication (SCA)?

Let’s start with the basics. The Second Payment Services Directive (PSD2) was officially published [...]

Gen Z vs Millennial shoppers: How they differ

With a combined shopping power of over $200 billion, Millennial and Generation Z shoppers [...]

2019 Global payments trends report – European overview

E-commerce has created a seismic shift in the way consumers shop and pay for [...]

Facebook advertisers continue to shift ad spending to Instagram Stories

Feeds are still the dominant ad placement within Facebook. But ad buyers say they’re [...]

PSD2, SCA and exemptions to the extension

Sept. 14 will be here before we know it. That’s the date, as is [...]

Trends shaping social media in 2019

The now well-established concerns regarding time spent on social media and its negative effects are [...]

Survey reveals how retailers mobilize store operations

Virtually all retailers are leveraging mobile technology in three key areas of the store. [...]

Click-and-collect promises to link digital and physical

Finding the sweet spot within the intersection of digital and physical retail might be [...]

Amazon’s revolutionary retail strategy? Recycling old ideas

I sometimes think that if you could look in the safe behind Jeff Bezos’ [...]

Facebook user engagement keeps growing despite numerous scandals

Even though Facebook often finds itself in hot water in Washington and the media, [...]

3 Digital marketing survival tactics for the era of ad blocking

If paid advertising is an integral part of your digital marketing strategy, it shouldn’t [...]

How to showcase shopping ads for best campaign results

In 2017, Google Ads introduced an ad format that helped merchants gain upper funnel [...]

The impact of CBPR2 on the payment industry

On 19 March 2019, the European Parliament and Council adopted Regulation 2019/518 amending Regulation [...]

26 Cheat sheets every successful digital marketer needs

It’s not easy being a digital marketer today. You need to know and do [...]

How TikTok is testing in-app ecommerce

To some, TikTok seems like a digital fad. To others, it’s the next wave [...]

Shoppers won’t wait for site-load

It has been a long-held belief that people will click away from sites with [...]

Geo-blocking: new online sales regulations

The Geo-blocking Regulation entered into force late last year. Since then, certain forms of [...]

Europe’s GDPR has accomplished a lot in its infancy

At just a year old, the General Data Protection Regulation has already forced big [...]

Instagram Stories research

If you have Instagram, you have Stories. Stories are available on every Instagram account and [...]

8 Common types of customers in retail (and how to sell to them)

One of the things that makes running a retail store so interesting and fun [...]

5 Steps you can take to build an authentic brand strategy

Consumers today not only crave, but demand brand authenticity. After spending 15+ years building brands [...]

How to capture what the customer wants

Companies often fail across digital channels because they are insufficiently aware of the real [...]

PSD2’s strong authentication doesn’t end fraud risk for merchants

Many merchants may have thought that the Strong Customer Authentication elements of the European [...]

Automation in retail: An executive overview for getting ready

Automation will reshape retail business models and the broader value chain, creating organizations with fewer [...]

10 things to know about voice search

The race for voice assistants has officially started! 2017 saw the rise of the voice [...]

Marketing technology trends for 2019

Marketers, today have a variety of tools available to them to offer consumers and [...]

Is the era of the influencer over, or just evolving?

Has the age of the influencer peaked? Once more niche than traditional celebrities, influencers are [...]

The assortment strategy of Europe’s fashion online leader

Founded in 2008 by two German university friends, Robert Gentz and David Schneider, Zalando was [...]

What is Google Shopping Actions? Don’t call it a marketplace

Google’s overhaul of its Shopping portal began rolling out in France this week. Personalized [...]

Consumer privacy changes fuels search marketing growth

New regulations in data privacy are dramatically changing the way advertisers can target consumers. One [...]

The 6 best emotional brand connections that build loyalty

Customer experience design is all about putting the customer first to build and deliver [...]

Gen Z opts for personalized, interactive content over privacy

Generation Z, the demographic group consisting of people ages 15 to 22, are major [...]

How to use Instagram Stories templates for your brand

Instagram Stories templates are a growing trend on Instagram — businesses and influencers are carefully [...]

Could Libra launch herald the mainstream use of cryptocurrency in retail?

eBay, Farfetch, Facebook and PayPal are among the partners set to launch the new [...]

Welcome to the next era of social media marketing

At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and [...]

Convenience and customer engagement don’t need to be mutually exclusive

The retail landscape is fast evolving, shaped by changing customer demands, the growth of [...]

Want to make the most out of Display Advertising for your ecommerce business?

Google’s Display network is the largest in the world, with 90% reach across all [...]

How to keep employees connected to customers

Developing an understanding of your customer to build a successful product or business model [...]

Personalization is powerful, but still not a priority for many marketers

40% of executives agree that personalization drives business results, yet 46% aren’t where they’d like [...]

eCommerce trends for 2019 and beyond

Here’s a look at some recent ecommerce trends you should know: It’s a commonly held [...]

Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool

Pinterest has launched a new “ Complete the Look” visual search tool that recommends [...]