The top 15 influencer marketing trends that matter most in 2019

In recent years, we’ve seen the influencer marketing industry grow significantly. Brands are spending [...]

China is world leader in e-commerce, new retail innovation

China’s $1.94 trillion e-commerce is the largest in the world, and more than three [...]

How Twitter bridges the gap between brands and their audiences

Twitter’s communities don’t just reflect the most important topics of the day, they shape the [...]

PSD2: Are You Ready for Strong Customer Authentication (SCA)?

Let’s start with the basics. The Second Payment Services Directive (PSD2) was officially published [...]

Gen Z vs Millennial shoppers: How they differ

With a combined shopping power of over $200 billion, Millennial and Generation Z shoppers [...]

2019 Global payments trends report – European overview

E-commerce has created a seismic shift in the way consumers shop and pay for [...]

Facebook advertisers continue to shift ad spending to Instagram Stories

Feeds are still the dominant ad placement within Facebook. But ad buyers say they’re [...]

PSD2, SCA and exemptions to the extension

Sept. 14 will be here before we know it. That’s the date, as is [...]

Trends shaping social media in 2019

The now well-established concerns regarding time spent on social media and its negative effects are [...]

Survey reveals how retailers mobilize store operations

Virtually all retailers are leveraging mobile technology in three key areas of the store. [...]

Click-and-collect promises to link digital and physical

Finding the sweet spot within the intersection of digital and physical retail might be [...]

Amazon’s revolutionary retail strategy? Recycling old ideas

I sometimes think that if you could look in the safe behind Jeff Bezos’ [...]

Facebook user engagement keeps growing despite numerous scandals

Even though Facebook often finds itself in hot water in Washington and the media, [...]

3 Digital marketing survival tactics for the era of ad blocking

If paid advertising is an integral part of your digital marketing strategy, it shouldn’t [...]

How to showcase shopping ads for best campaign results

In 2017, Google Ads introduced an ad format that helped merchants gain upper funnel [...]

The impact of CBPR2 on the payment industry

On 19 March 2019, the European Parliament and Council adopted Regulation 2019/518 amending Regulation [...]

26 Cheat sheets every successful digital marketer needs

It’s not easy being a digital marketer today. You need to know and do [...]

How TikTok is testing in-app ecommerce

To some, TikTok seems like a digital fad. To others, it’s the next wave [...]

Shoppers won’t wait for site-load

It has been a long-held belief that people will click away from sites with [...]

Geo-blocking: new online sales regulations

The Geo-blocking Regulation entered into force late last year. Since then, certain forms of [...]

Europe’s GDPR has accomplished a lot in its infancy

At just a year old, the General Data Protection Regulation has already forced big [...]

Instagram Stories research

If you have Instagram, you have Stories. Stories are available on every Instagram account and [...]

8 Common types of customers in retail (and how to sell to them)

One of the things that makes running a retail store so interesting and fun [...]

5 Steps you can take to build an authentic brand strategy

Consumers today not only crave, but demand brand authenticity. After spending 15+ years building brands [...]

How to capture what the customer wants

Companies often fail across digital channels because they are insufficiently aware of the real [...]

PSD2’s strong authentication doesn’t end fraud risk for merchants

Many merchants may have thought that the Strong Customer Authentication elements of the European [...]

Automation in retail: An executive overview for getting ready

Automation will reshape retail business models and the broader value chain, creating organizations with fewer [...]

10 things to know about voice search

The race for voice assistants has officially started! 2017 saw the rise of the voice [...]

Marketing technology trends for 2019

Marketers, today have a variety of tools available to them to offer consumers and [...]

Is the era of the influencer over, or just evolving?

Has the age of the influencer peaked? Once more niche than traditional celebrities, influencers are [...]

The assortment strategy of Europe’s fashion online leader

Founded in 2008 by two German university friends, Robert Gentz and David Schneider, Zalando was [...]

What is Google Shopping Actions? Don’t call it a marketplace

Google’s overhaul of its Shopping portal began rolling out in France this week. Personalized [...]

Consumer privacy changes fuels search marketing growth

New regulations in data privacy are dramatically changing the way advertisers can target consumers. One [...]

The 6 best emotional brand connections that build loyalty

Customer experience design is all about putting the customer first to build and deliver [...]

Gen Z opts for personalized, interactive content over privacy

Generation Z, the demographic group consisting of people ages 15 to 22, are major [...]

How to use Instagram Stories templates for your brand

Instagram Stories templates are a growing trend on Instagram — businesses and influencers are carefully [...]

Could Libra launch herald the mainstream use of cryptocurrency in retail?

eBay, Farfetch, Facebook and PayPal are among the partners set to launch the new [...]

Welcome to the next era of social media marketing

At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and [...]

Convenience and customer engagement don’t need to be mutually exclusive

The retail landscape is fast evolving, shaped by changing customer demands, the growth of [...]

Want to make the most out of Display Advertising for your ecommerce business?

Google’s Display network is the largest in the world, with 90% reach across all [...]

How to keep employees connected to customers

Developing an understanding of your customer to build a successful product or business model [...]

Personalization is powerful, but still not a priority for many marketers

40% of executives agree that personalization drives business results, yet 46% aren’t where they’d like [...]

eCommerce trends for 2019 and beyond

Here’s a look at some recent ecommerce trends you should know: It’s a commonly held [...]

Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool

Pinterest has launched a new “ Complete the Look” visual search tool that recommends [...]

Five benefits of converting to digital packing slips

Upon making an online purchase, your customer receives a digital receipt as their first [...]

Twitter’s testing a new carousel ad format for app install campaigns

Twitter is once again trying out carousel ads, this time with a new format which [...]

The complete guide to Instagram influencer rates in 2019

Instagram influencer rates are one of social media’s best-kept secrets. Sure, there are whispers and [...]

How brands can grow in a volatile marketing world

BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain economic and geopolitical [...]

How a new entrant navigates a crowded subscription market

Urban Outfitters’ announcement that it was moving into the world of fashion for rent [...]

Supply chain & logistics marketers: Trends to watch

So, where is content marketing headed in 2019? Marketing budgets are still on the [...]

How to handle US Sales Tax as a small and midsized business

If you’re making sales in the United States, listen up! There’s a new era [...]

Gmail’s updated Promotions tab empowers brands with exciting tools

The days of a text-based inbox are behind us. Gmail has recently rolled out [...]

Luxembourg, Ireland and Austria are the champions for Cross-Border eCommerce in Europe

[vc_row][vc_column][vc_column_text] Luxembourg, Ireland and Austria are the champions for Cross-Border eCommerce in Europe according to [...]

How not to mess up on Twitter: 5 Rules for top-notch tweets

It’s easy to forget that social media is a relatively new phenomenon now that [...]

Real-time reimbursements boost online shopping satisfaction

As consumers grow accustomed to digital shopping and mobile ordering, slow transactions can make [...]

Snapchat increases e-commerce capabilities

Snap is launching more shopping destinations in its app. While some influencers, publishers and brands [...]

How to run a successful cross-platform social media campaign

When you start planning a social media campaign, one of the first things you need [...]

50 M-commerce statistics for 2019

M-commerce or mobile commerce is the buying and selling of goods and services through [...]

Shopper tracking: Reinventing and reimagining the store experience

Savvy retailers are leaving no stone unturned in their quest to better understand their customers [...]

Gartner Magic Quadrant for indoor location services

Enterprises implementing indoor location services must evaluate multiple technologies to satisfy diverse use cases. [...]

Ecommerce in Europe: €621 billion in 2019

Ecommerce in Europe is forecasted to be worth 621 billion euros by the end of [...]

10 predictions for customer service in 2019

Customer service is undergoing its most dramatic transformation since automatic call distribution prompted the [...]

How consumers browse and pay

With an array of options at their fingertips, consumers find and pay for retail [...]

Has GDPR improved brand experience? Most consumers aren’t convinced

With the first anniversary of GDPR coming into force just days away, most consumers [...]

How to measure B2B social media marketing success

B2B social media marketing has its challenges, and it can be difficult to know [...]

A simple guide to Instagram influencer marketing in 2019

Here’s all you need to know about the current state of Instagram influencer marketing, [...]

Marketing in the age of Alexa

The autonomous car dropped Lori at her home and then left for its scheduled [...]

One year on: How has GDPR changed the customer data landscape?

It’s a year since the EU’s General Data Protection Regulation (GDPR) came into force. How [...]

The future of personalization in ecommerce

Product suggestions are an ingrained part of the ecommerce experience. With the up- and cross-selling [...]

What will the next generation of retail look like?

Having worked in the retail industry for nearly four decades, Ron Johnson, former  J. C. [...]

EU sees no compliance issues in Google shopping, rivals disagree

Europe’s antitrust chief said on Wednesday she did not see any problems with the [...]

The ultimate list of digital marketing stats

Looking for the latest marketing stats and trends? We’ve got you covered. Search Engine [...]

New EU rules greatly restrict the ability of businesses to use geoblocking techniques

Geo-blocking is no longer a laissez-faire matter in the European Union. From December 2018, [...]

Building a more accurate predictive analytics tool

Beyond Clicks: Getting the Most out of Big Data In the deep ocean of big [...]

Making it easier to shop across Google

Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re [...]

Why context is key to understanding the customer journey

Direct marketing’s methodical, performance-dominated approach to targeting and segmentation left a commanding legacy. While [...]

How voice assistants could change the way we shop

AI is disrupting every industry, leading to new business models, further digital transformation, and [...]

The retailer’s guide to AI-driven store transformation

Every once in a while, a unique technology application causes a paradigm shift in an [...]

Pinterest to attract more advertisers with self-serve ad deliverability and measurement technology

In reporting its first quarterly results as a public company, Pinterest provided new details on [...]

10 Simple steps for maximizing your social media efforts

With more people on social media than ever before, not having an effective social [...]

13 SEO takeaways from Google’s 2019 State of the Union address

Every year at the “State of the Union” address, representatives from Google Search announce new [...]

Card payments in Europe – current landscape and future prospects

The integration of the European retail payments markets has been going on for almost two [...]

Swift to test real-time cross border payments in Europe

Banks from France, Germany, Italy, Luxembourg, Russia and Spain have joined with Swift to [...]

Google boosts shopping capabilities across search, images and YouTube

A revamped Google Shopping experience launches, providing new ways to find and compare millions [...]

Instagram unveils curated @shop account to showcase online merchants

Instagram created a special account called @shop that brings together posts from online merchants [...]

Companies struggle to turn data into experiences: Here’s how to do better

Marketers may understand the importance of data, but according to a February 2019 report [...]

How photo reviews are engaging customers and drive sales for retailers

When shopping direct-to-consumer fashion brands for new jeans, dresses or even shoes, it can [...]

The smallest viable audience: How micro-influencers are changing marketing

When it comes to choosing influencers, a lot of brands work on the assumption that [...]

5 Ways to increase trust in e-commerce

Trust between consumers and suppliers is often a bigger issue online than it is offline. [...]

10 Recommendations for better ecommerce industry in Europe

The European elections take place between 23 to 26 May, in a time where [...]

Google says techie tie-ups can help profits

Retailers need to consider working with technology partners to make their websites faster and [...]

A guide to sustainable e-commerce — by China’s biggest retailer

E-commerce has revolutionized the way the world does business. It has created greater convenience [...]

Treat consumers’ data with respect, and deliver value in exchange for it

Recently, people have been learning in painful detail what digital platforms, application developers, analytics [...]

4 Ways to become a customer focused business

Think your company is customer-centric? Here’s why you’re probably wrong. Most brands think they’re customer-centric, [...]

Could LinkedIn become the top outbound channel for B2B sales development?

The impact of GDPR could help LinkedIn to become the top outbound channel for [...]

PSD2: Potential impacts to your ecommerce business

On 14 September 2019, the Strong Customer Authentication (SCA) portion of the Revised Payment [...]

EC proposes new e-commerce rules to help consumers and companies reap full benefit of Single Market

Delivering on its Digital Single Market and Single Market strategies, the European Commission has presented [...]

How to personalize the customer experience with interactive content

Want to improve your customer experience and engage Gen Z and Millennials? Interactive content [...]

Payment service providers face further regulation from new Cross Border Payments Regulation

The EU Council has adopted the Cross Border Payments Regulation (CBPR), which comes into [...]

Retailers, tech companies team up to improve AR/VR shopping

Retailers and tech companies formed a group to create a common set of standards [...]