Pinterest rolls out browseable catalogs alongside Pins

Pinterest is rolling out browseable catalogs alongside Pins and is now presenting shopping ideas in the home feed that are personalized for each user, according to information provided to Marketing Dive. By scrolling under a Product Pin and clicking “More from the brand,” users can see products of a similar ilk in a catalog.
These new shopping features come as the image-sharing site touted a new multi-touch attribution study by marketing analytics provider Neustar. It found that participating retail brands had double the return on advertising spend (ROAS) on Pinterest than on other social media, and a 1.3-times higher return than on paid search. The Neustar research also found that Pinterest was the “most efficient” digital channel for retail brands, in that the image-posting site created more sales at a lower cost. The study, which examined digital performance for five U.S. retail brands, tracked sales to physical and online stores from paid search, social and display ads. Read more…