Survey reveals how retailers mobilize store operations

Virtually all retailers are leveraging mobile technology in three key areas of the store. According to a new global survey of 700 retail IT decision-makers from Apple enterprise management software provider Jamf, nearly all respondents (99%) say that their retail store(s) have implemented at least one mobile technology in-store.
Leading in-store uses of mobile technology are optimizing inventory planning and management (96%) and POS (96%), and personalizing the customer experience (96%). Nine in 10 respondents confirmed that mobile technology makes their retail brand more competitive and/or drives increased revenue by streamlining the sales process (both 91%). Half of respondents (50%) also report that customer satisfaction has improved significantly after deploying devices. Read more…