Gmail’s updated Promotions tab empowers brands with exciting tools

The days of a text-based inbox are behind us. Gmail has recently rolled out the most visual inbox update ever, giving marketers a way to start the new year with a bang!  The new Gmail promotions annotation allows marketers to go beyond utilizing traditional email subject lines to advertise their promotional details. With the new Promotions tab annotation available within the Gmail mobile app, marketers now have the opportunity to feature emails and promotion details directly within the inbox. This means that more subscribers will see the promotion, without the need to open every email. Although this update is currently only available to Gmail mobile app users on Android and iOS, Gmail has confirmed that they will be rolling this feature out to Gmail’s web client early this year.  Read more…