The future of personalization in ecommerce

Product suggestions are an ingrained part of the ecommerce experience. With the up- and cross-selling opportunities that a good system can provide, a thoughtful ecommerce experience is invaluable, as Amazon’s paid search and display advertising strategy has shown. For consumers, suggested products should bring real value. Rather than being haunted for weeks by a product they searched for once, consumers should experience helpful product suggestions which complement their purchases. Often, this is the case. But have personalized suggestions realized their full potential? Read more…