Will loyalty programs gain renewed value in a cookie-less era

Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting [...]

5 Marketing trends that will impact your business most in 2020

The opportunity marketing teams have to get close to customers has never been greater. [...]

Data shows online behavior doesn’t predict in-store results

More and more of our attention is being spent online. Adults now spend nearly [...]

3 facets of today’s switched-on social networker

Today, we speak a lot about the rise of the conscious consumer, but there’s also [...]

70% of your customers visit once and never return

The numbers don’t lie. It’s been said time and time again—turning a first time visitor [...]

The fashion industry guide for reducing returns

How can brands combat the rising cost of online returns? What helps shoppers find their [...]

The new mobile: What Gen Z wants from in-app retail

This year Gen Z will surpass millennials as the largest generation. The oldest members [...]

Generation X shoppers driving explosion in online orders

Research conducted by YouGov for parcel locker provider InPost, has revealed that generation X [...]

Rewards programs drive email marketing success

A top priority of ecommerce companies is to attract high-converting traffic. Email marketing is a [...]

Smart speaker shopping falls short of projections

An eMarketer report found that smart speaker adoption is not nearly as high as [...]

3 Digital marketing trends you can’t miss in 2020

The Internet has transformed the way we view and experience the world. Nowadays, we [...]

3 Programmatic advertising trends to prepare for in 2020

From consolidation to growing regulation to the uncertain future of the third-party cookie, the [...]

Customer incentive programs that drive loyalty and growth

The customer is always right, but not always loyal. Retail establishments across every industry [...]

How to build a customer-driven marketing strategy for 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and [...]

Sustainable fulfillment: More than just packaging

Retailers face many challenges across their supply chain, sustainability included. Historically, retail has been [...]

Measure how online activity on Yelp drives physical store foot traffic

Yelp, the company that connects people with great local businesses, announced the official release [...]

The future of influencer marketing? Dynamic deepfake ads

Influencer marketing moves fast, and it’s hard to keep up with new innovations. New [...]

Instagram expands audience tools

Instagram has rolled out two new category listings within your ‘Following’ tab which will enable you [...]

5 Experiential store concepts to hit in NYC

From legacy brands to digital natives, retailers are redefining brick and mortar across New [...]

Amazon has been clandestinely operating a luxury site for months

WWD initially broke the Amazon luxury news which Amazon refused to confirm, saying it [...]

Google shopping ads coming to Gmail

Google advertisers will have an option to buy Product Shopping ads and Showcase Shopping [...]

How micro influencers can bring in big ROI

Working with influencers is a great way to gain exposure for your brand or business. [...]

Brands are continuing to over-invest in content that almost nobody sees

Organic reach died years ago. Marketers just forgot to bury it. It all started when [...]

Yes, shoppers are using search in your store. Here’s how to help

Retailers have long dreaded showrooming — when people pull out their phones in a [...]

8 Reasons why your sales aren’t picking up on Instagram

Every marketer wants to drive sales on Instagram. If you’ve set your business up [...]

Top 5 digital transformation trends in retail for 2020

Each year, I take a look at the major digital transformation trends hitting every [...]

The ecommerce guide to writing SEO friendly content

When you’re running an E-commerce business, establishing an online presence is a must, in [...]

How brands can score with influencer marketing at Euro 2020

What’s the one thing that football fans and CMOs have in common? If they’re [...]

Instagram filters: Why are they so popular and what does it mean for brands?

Instagram filters. They’re everywhere. If you work in marketing, and you’ve missed them, take [...]

The state of video marketing 2019-2020

Video remains the most engaging, most shared type of content on social media, and if [...]

Sustainable retail: How Gen Z is leading the pack

It’s tough to build a case that making the planet a cleaner place is [...]

We’re on the brink of a social media hangover: Are brands prepared to be the remedy?

We’re all going through it together — a massive hangover — and it’s phones, [...]

Here is how Facebook can drive personalization for brands

Today’s consumers, more than ever, expect brands to understand their specific needs and offer customized [...]

12 Augmented Reality in ecommerce trends and statistics for 2020

Have you considered how augmented reality could change your ecommerce approach? AR is evolving fast, providing [...]

Direct-response advertisers report some early success with Snapchat’s dynamic ads

Snapchat appears to be winning over several early adopters of its new dynamic ads [...]

20 Things Gen Z & Millennials want to buy in 2020

Gen Z and Millennials current combined annual spending power is $3 trillion, according to [...]

Winners, losers and fallout from Google’s plan to drop cookies

Up until then, even though people knew it would only be a matter of [...]

AR and VR will drive omnichannel 2.0

Imagine you walk into your grocery store and instead of grabbing a cart, you [...]

7 Ways big data will impact ecommerce in 2020

The rise of ecommerce has generated an avalanche of data, most of it unused. [...]

3 Ways consumers use mobile commerce

Roughly 85 percent of mobile-internet use can be narrowed to one of three experiences: waiting [...]

The tech driving next-gen customer service

As customer service teams contribute more significantly to a brand’s bottom line, technology is playing [...]

6 Messaging trends to watch out for in 2020

When it came to compiling a list of customer service trends for 2020, naturally [...]

4 Questions to boost your social media marketing

Companies of all sizes today are looking to improve the effectiveness of their social [...]

3 Evolving social media trends to embrace in 2020

The social media marketing landscape is so dynamic these days that it can be really [...]

Personalization will be 2020’s most overhyped marketing practice

Personalisation was the US Association of National Advertisers’ 2019 marketing word of the year, [...]

Understanding shifting customer needs

Many believe that technology drives disruption, but technology is just an enabler. Customers drive [...]

Forget store traffic and bag count: Gauging retail performance in an online world

Marshal Cohen has religiously visited the same stores every holiday season since 1999. But rather [...]

8 Digital marketing trends for 2020

2019 was a busy year for marketers. With dozens of new marketing tech flooding the [...]

Augmented retail: The new consumer reality

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing [...]

“Personalization” voted 2019 marketing Word Of The Year

The Association of National Advertisers’s Marketing Word of the Year for 2019 hits particularly [...]

The future of retargeted marketing is direct mail

The next stage of retargeted marketing blends physical mail with digital intelligence. Digital technology has [...]

eCommerce will be biggest retail channel by 2021

With the majority of the global population now online, retail is undergoing a digital revolution [...]

Email send time matters — a lot

You might have the absolute perfect email for shoppers, but if it doesn’t get [...]

Detailed email marketing insights spanning 20 industries

Email marketing benchmarks provide you with valuable information about the health of your email sends. [...]

The best time to post on Instagram in 2020

When is the best time to post on Instagram?  Later analyzed 12 million Instagram posts [...]

Think with Google contributors share their marketing pearls of wisdom

It’s that time of year again — a moment to reflect and refresh. Below are [...]

Google introduced the newest addition to mobile search ads — lead form extensions

Recent data shows that mobile conversion rates are lower than desktop. To combat this situation [...]

Top 10 content marketing trends to watch for in 2020

As the New Year is here, it is clear that content creation is the way [...]

Customer Engagement Forum with KLM, Google & Emesa

Join the Airship team at Hotel Andaz in Amsterdam on January 16th for a morning [...]

Three predictions for retail relevancy in 2020

Heading into a new decade, savvy retailers are firming up their strategies for success [...]

Is free shipping sustainable for retailers?

Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly [...]

11 Proven PPC strategies for your ecommerce site

This article is very critical if you have an ecommerce store. Ecommerce marketing, if [...]

7 Micro-influencer trends for 2020

By now, your brand has likely moved beyond the narrow definition of an “influencer” [...]

Simple, mobile and personal: 6 predictions for retail in 2020

Change, they say, is the only constant and this is particularly true in retail. Although [...]

Top 5 not-so-obvious social media marketing mistakes you must avoid

Social media marketing done right can win you customers for life. Done wrong, it [...]

Shoppers respond to holiday sales events

Online purchases have dramatically increased during key periods of the 2019 holiday season. According to [...]

How to use the art of storytelling to boost content marketing results

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In [...]

2019: The year of the clothing subscription

This year, eCommerce innovators welcomed consumers who wanted to rent — instead of own — [...]

Microsoft’s Shelley Bransten on the future of retail

With more than 20 years of retail experience that includes stints at The Gap, [...]

12 Ways consumers will pay and be paid in 2020

Past is prologue. For the annual holiday exercise at PYMNTS (describing the 12 main [...]

Lessons from ecommerce: Digital marketing for brick-and-mortar

The digital marketing playbook for ecommerce businesses is very effective. The same playbook has [...]

Want to earn user trust and drive marketing results?

How people think about their data and privacy has fundamentally changed. We’ve seen significant shifts [...]

Exploring influencers and the ethics behind their sharing

You probably don’t have to scroll very far through your timeline in any one of [...]

Appealing to Gen Alpha requires a dual marketing approach with winning over parents

The key to reaching generation Alpha is YouTube and Instagram, but brands need to [...]

Facebook quietly acquired a startup to build a live-shopping feature

Facebook acquired a small video-shopping startup earlier this year to help build a live-shopping [...]

A 2020 guide to smart discounting

Despite continual improvements in online shopping experiences, the simple driver behind record shopping days [...]

How contextual targeting will replace cookies in the privacy age

Anyone who’s ever shopped on-line is aware of that manufacturers are inclined to retarget [...]

Mobile shopping and payment trends

While most consumers rely on their smartphone to shop, only about one-third as many have [...]

4 Skills every social marketer should have in 2020

As a social media marketer, you know your work has an impact on your [...]

In 2019, Denmark, the Netherlands and Switzerland became the best performing countries of the TOP 500 EU Retail in the field of Cross-Border E-Commerce in Europe

Cross-Border Commerce Europe, the platform that gathers Cross-Border E-commerce in Europe, is launching a new [...]

2020 Trends at the intersection of culture and commerce

The most impactful way a brand can connect with consumers is by ‘shaping culture’, [...]

The risks associated with influencer marketing and how to avoid them

In an age where traditional advertising has received less and less attention from consumers, [...]

The future of identity: Digital marketing trends that go beyond 2020

Evolution is the only constant in the future of digital marketing. Over a year [...]

Goodbye funnel, hello flywheel: How to build the new Customer Experience

From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt [...]

How to create a product story that unfolds over time — and drives results

You wouldn’t expect someone to hire you before you told them about yourself and why [...]

Retailers with ‘Buy online, pick up in store’ fulfillment option won Cyber Week 2019

Online sales during Cyber Week —the five-day period starting Thanksgiving and ending after Cyber [...]

Use foot traffic to boost post-holiday sales

We’re well into fall, which means snowmen, reindeer and candy canes are already appearing [...]

3 Ways to win tech shoppers this holiday season

In an always-connected world, consumer electronics brands have endless opportunities to forge stronger customer connections [...]

The impact of free shipping

As consumers gain access to new technologies like click and collect, grocery delivery apps, [...]

How to calculate your average basket?

The ultimate objective of any e-commerce business is to drive revenue, and e-commerce merchants [...]

Five tips to create an optimized product page

To buy or not to buy? The reality is that a magic moment occurs [...]

Potential performance pitfalls to avoid when embracing new sales channels

People love to support independent businesses with a strong sense of identity and ethics [...]

Wearable payments are taking off across Europe

The use of passive wearable devices for payments is continuing to take off in [...]

Online sales break Black Friday record as clicks beat queues

Black Friday hit a record $7.4 billion in U.S. online sales as many shoppers [...]

What is card testing and how can merchant protect themselves

Card testing may not sound as harmful as other types of fraud, but it [...]

How to pick the best platform for your influencer campaign

Though many think of YouTube and Instagram as the only options, Twitter and TikTok [...]

To reach Gen Z, it’s time to think beyond digital

The marketing sector can be a complicated place as new marketing tools and techniques [...]

Optimizing your video marketing funnel

Video campaigns provide many new opportunities for performance marketers to test and optimize in real [...]

E-Commerce ‘Pure Players’ in the fashion industry are Europe’s fastest growing Cross-Border sellers

Brussels, 29 November 2019. Cross-Border Commerce Europe, the platform for Cross-Border e-commerce in Europe, launches [...]

TikTok tests social commerce

TikTok is beginning to dabble in social commerce. The short-form video app said it [...]