Maturing from social listening to digital consumer intelligence

Consumer insights are the lifeblood of your organization. If communication channels are blocked, or [...]

Extend digital experience beyond transactions

Many companies are daunted by the idea of building a richer digital experience for [...]

7 Voice of the customer metrics you shouldn’t ignore

Many customer-centric organizations are using Voice of the Customer (VoC) data to enable them [...]

How learnings from the 2008 recession can prepare brands for COVID-19

The Great Recession of 2008 poses economic similarities that retailers and brands can learn from [...]

Google Shopping lets merchants list products for free

Google will stop charging merchants a fee to list products on its Google Shopping [...]

The tricky business of retail marketing in a pandemic

Even with most transactions frozen, this can be a good time to talk to [...]

The best times to post on social media during COVID-19

Last month, Sprout Social published its latest listings on the best times to post to [...]

Connecting with consumers on a more human level

Amid the massive uncertainty that surrounds most every part of our lives we can [...]

Use your customer data to actually help your customers

Just as data about customers is becoming more and more valuable, customers are becoming [...]

Where your audience is watching, discovering, and buying in 2020

Everyone engages with brands on social media differently. This is doubly true when it comes [...]

How to strengthen your digital marketing strategy during uncertain times

In late March, social distancing guidelines surrounding COVID-19, the disease caused by the novel [...]

Enhance your marketing campaign with Facebook Messenger

Digital marketing has evolved significantly over the last decade. Search engines are smarter than ever [...]

Influencers’ currency has increased during Covid-19 crisis

Brands, finding themselves at risk of tone deafness in marketing, are turning to influencer partnerships [...]

How businesses can use data and customer service to adapt to social distancing

If you’re a small business owner looking to find better ways to connect with [...]

Adapting customer experience during coronavirus

In a short period of time, COVID-19 has overwhelmed lives and livelihoods around the globe. [...]

Are your web push strategies pushing customers away?

Don’t push to hard with messaging, make it personal. It’s a classic ecommerce own goal: [...]

Influencers are putting up paywalls. What does that mean for brands?

Influencers are charging fans for a more intimate social media experience, calling the future of [...]

Pinterest adds new ‘shop’ tabs and curated style guides

Pinterest announced new features to help consumers find and buy goods via search, Pinterest [...]

9 COVID-19 response trends for ecommerce marketing

As brands continue to shift their strategies in response to COVID-19, several important trends [...]

Instagram marketing in the time of the Coronavirus

Marketers often get wrapped up in expert opinions rather than what their customers think, feel, [...]

Get ready for the TikTok influencer beauty brand wave

Watch out, YouTubers. The first of the TikTok influencer beauty brands has arrived. A [...]

Reinventing the Direct-to-Consumer business model

For decades, a handful of brands dominated consumer retail in the United States. Whether [...]

How retailers can build resilience ahead of a recession

Retailers beware: although the US economy began a record expansion in 2009, there were [...]

TikTok has seen colossal growth and beauty brands are starting to take notice

Fenty Beauty, the cosmetic brand by Rihanna, is using TikTok to promote the next generation [...]

4 strategies for better email for ecommerce brands

While there is no denying that email marketing has incredible potential for ecommerce brands, [...]

The customer journey in 2020: 3 steps to success

Online shopping is more popular than ever, surpassing brick-and-mortar general merchandise sales  for the [...]

Where voice experiences fit in customer service

As companies look to provide customers with better customer experience (CX), an increasing number [...]

4 trends shaking up modern retail

It’s no secret that the retail experience has seen a massive upheaval as a [...]

Like Amazon’s mantra, your supply chain needs to focus on customer experience

Amazon’s supply chain begins with the customer and works backward, but they are not [...]

How to drive growth by putting personalization at the center of your marketing

Personalization is ready for its closeup moment. Technology and customer expectations are converging to propel [...]

How to better match your keyword strategy with user intent

In SEO research, it’s crucial to develop a firm understanding of keywords that apply [...]

Has the Amazon beauty reckoning finally arrived?

When Sephora and Ulta officially closed all stores last week to follow U.S. government [...]

Understanding the COVID-19 effect on online shopping behavior

I don’t think it’s too soon to say that the COVID-19 global pandemic will [...]

Why focus on micro-influencers for better marketing in 2020

The ANA’s first Influencer Marketing Conference in New York last year brought tons of [...]

Most popular luxury brands items bought online

Nothing can predict sales and future growth for a luxury brand quite as well as [...]

Fashion and beauty brands are taking AR more seriously

Augmented reality is driving sales on top of engagement for fashion and beauty brands that [...]

It’s time to think omnichannel shopper, not just omnichannel

There’s no shortage of omnichannel chatter across the retail landscape, and that chatter has been [...]

Coronavirus – After the mass closure of physical stores, eCommerce is stepping up efforts to better protect and serve consumers

Brussels, 24 March 2020. Cross-Border Commerce Europe, the platform for cross-border eCommerce in Europe, provides [...]

Cross-Border eCommerce in Coronavirus times

Facing exceptional moments in our private and professional life, it is good to express you [...]

3 Simple and effective email marketing analyses to determine ROI

Today it’s not enough to know how an individual email campaign performed on a one-time [...]

4 Customer journey maps and why you might need them all

The most successful marketers understand how their customers arrive at a decision to buy—as well [...]

4 Top strategies for combating customer returns

Whether you’re a budding ecommerce brand or a long-established company, you’ve probably been affected [...]

Is the consumer-goods industry ready for the new world of work?

The skills that made consumer-goods companies successful in the past won’t be good enough for [...]

eCommerce sites need to respond to some or all negative user reviews (87% of sites don’t)

User Reviews aren’t just important — they are critical to users’ purchasing decision, and to [...]

5 AI use cases for ecommerce brands in 2020

You’ve probably heard the hype for a few years now. But did you know that [...]

Give your female shoppers what they really want – time

Across the region, for every ad featuring strong women and girls, there’s the inexplicable product [...]

4 Strategies to make your sales funnels convert in 2020

As an entrepreneur trying to stay relevant and thrive in the competitive digital age, [...]

How luxury brands can win during a crisis

The luxury industry is more resilient during times of crisis than people think, and [...]

Beyond discounts: Retailers offer frequent shoppers out of the box perks

Retailers are embracing shopping rewards programs that offer bonuses beyond coupons. As brick and mortar [...]

How to avoid a social media crisis during COVID-19

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. [...]

Experts decode Generation Z

Now that members of Generation Z are entering the workforce and beginning to flex [...]

6 Costly Facebook ad mistakes and how to fix them

Want better results from your Facebook ad campaigns? Are you making one of these [...]

5 Ways to analyze your Instagram marketing

Do you know how well your Instagram marketing is really performing? Your Instagram business [...]

Scaling the store of the future

As consumers increasingly make their purchases on the internet and physical stores shutter in [...]

Instagram is looking to step up its status as a digital showroom for retailers

The Facebook-owned photo-and-video app has begun a test to run a version of Facebook’s [...]

Brand ROI from social media

There is no denying that social media influencers can make a good living promoting [...]

Will loyalty programs gain renewed value in a cookie-less era

Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting [...]

5 Marketing trends that will impact your business most in 2020

The opportunity marketing teams have to get close to customers has never been greater. [...]

Data shows online behavior doesn’t predict in-store results

More and more of our attention is being spent online. Adults now spend nearly [...]

3 facets of today’s switched-on social networker

Today, we speak a lot about the rise of the conscious consumer, but there’s also [...]

70% of your customers visit once and never return

The numbers don’t lie. It’s been said time and time again—turning a first time visitor [...]

The fashion industry guide for reducing returns

How can brands combat the rising cost of online returns? What helps shoppers find their [...]

The new mobile: What Gen Z wants from in-app retail

This year Gen Z will surpass millennials as the largest generation. The oldest members [...]

Generation X shoppers driving explosion in online orders

Research conducted by YouGov for parcel locker provider InPost, has revealed that generation X [...]

Rewards programs drive email marketing success

A top priority of ecommerce companies is to attract high-converting traffic. Email marketing is a [...]

Smart speaker shopping falls short of projections

An eMarketer report found that smart speaker adoption is not nearly as high as [...]

3 Digital marketing trends you can’t miss in 2020

The Internet has transformed the way we view and experience the world. Nowadays, we [...]

3 Programmatic advertising trends to prepare for in 2020

From consolidation to growing regulation to the uncertain future of the third-party cookie, the [...]

Customer incentive programs that drive loyalty and growth

The customer is always right, but not always loyal. Retail establishments across every industry [...]

How to build a customer-driven marketing strategy for 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and [...]

Sustainable fulfillment: More than just packaging

Retailers face many challenges across their supply chain, sustainability included. Historically, retail has been [...]

Measure how online activity on Yelp drives physical store foot traffic

Yelp, the company that connects people with great local businesses, announced the official release [...]

The future of influencer marketing? Dynamic deepfake ads

Influencer marketing moves fast, and it’s hard to keep up with new innovations. New [...]

Instagram expands audience tools

Instagram has rolled out two new category listings within your ‘Following’ tab which will enable you [...]

5 Experiential store concepts to hit in NYC

From legacy brands to digital natives, retailers are redefining brick and mortar across New [...]

Amazon has been clandestinely operating a luxury site for months

WWD initially broke the Amazon luxury news which Amazon refused to confirm, saying it [...]

Google shopping ads coming to Gmail

Google advertisers will have an option to buy Product Shopping ads and Showcase Shopping [...]

How micro influencers can bring in big ROI

Working with influencers is a great way to gain exposure for your brand or business. [...]

Brands are continuing to over-invest in content that almost nobody sees

Organic reach died years ago. Marketers just forgot to bury it. It all started when [...]

Yes, shoppers are using search in your store. Here’s how to help

Retailers have long dreaded showrooming — when people pull out their phones in a [...]

8 Reasons why your sales aren’t picking up on Instagram

Every marketer wants to drive sales on Instagram. If you’ve set your business up [...]

Top 5 digital transformation trends in retail for 2020

Each year, I take a look at the major digital transformation trends hitting every [...]

The ecommerce guide to writing SEO friendly content

When you’re running an E-commerce business, establishing an online presence is a must, in [...]

How brands can score with influencer marketing at Euro 2020

What’s the one thing that football fans and CMOs have in common? If they’re [...]

Instagram filters: Why are they so popular and what does it mean for brands?

Instagram filters. They’re everywhere. If you work in marketing, and you’ve missed them, take [...]

The state of video marketing 2019-2020

Video remains the most engaging, most shared type of content on social media, and if [...]

Sustainable retail: How Gen Z is leading the pack

It’s tough to build a case that making the planet a cleaner place is [...]

We’re on the brink of a social media hangover: Are brands prepared to be the remedy?

We’re all going through it together — a massive hangover — and it’s phones, [...]

Here is how Facebook can drive personalization for brands

Today’s consumers, more than ever, expect brands to understand their specific needs and offer customized [...]

12 Augmented Reality in ecommerce trends and statistics for 2020

Have you considered how augmented reality could change your ecommerce approach? AR is evolving fast, providing [...]

Direct-response advertisers report some early success with Snapchat’s dynamic ads

Snapchat appears to be winning over several early adopters of its new dynamic ads [...]

20 Things Gen Z & Millennials want to buy in 2020

Gen Z and Millennials current combined annual spending power is $3 trillion, according to [...]

Winners, losers and fallout from Google’s plan to drop cookies

Up until then, even though people knew it would only be a matter of [...]

AR and VR will drive omnichannel 2.0

Imagine you walk into your grocery store and instead of grabbing a cart, you [...]

7 Ways big data will impact ecommerce in 2020

The rise of ecommerce has generated an avalanche of data, most of it unused. [...]

3 Ways consumers use mobile commerce

Roughly 85 percent of mobile-internet use can be narrowed to one of three experiences: waiting [...]

The tech driving next-gen customer service

As customer service teams contribute more significantly to a brand’s bottom line, technology is playing [...]

6 Messaging trends to watch out for in 2020

When it came to compiling a list of customer service trends for 2020, naturally [...]

4 Questions to boost your social media marketing

Companies of all sizes today are looking to improve the effectiveness of their social [...]

3 Evolving social media trends to embrace in 2020

The social media marketing landscape is so dynamic these days that it can be really [...]