8 Independent retailers share their secrets to attracting customers

To remain competitive against retail giants, today’s independent retailers draw from a toolbox of techniques for attracting customers and keeping them. “As an independent retailer, I find it challenging to compete on variables such as price in order to attract customers,” says Francois Mathieu, co-owner of the online retail tea purveyor  Hojicha Co. “To compete, we have no choice but to operate our business differently than big retailers. This means focusing on providing more value to our customers.” Mathieu and seven other indie merchants share their top tips for success as independent retailers. Read more…