3 Ways we can shake up traditional approaches to marketing

Marketers need to provide a strong brand value that consumers won’t want to walk away from. New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. Sometimes it lets us see more clearly.
With the blackout hampering my ability to connect and consume at my usual pace, I started to wonder what I really needed after all. Could I survive without Netflix and Alexa? Never. Without Facebook and YouTube? Maybe. Without linear TV? I already do. So, what drives these preferences? What is the makeup of modern connection and communication? And therein lies the biggest challenge our industry faces today: how to create meaningful consumer experiences that drive real brand value. Read more…