How TikTok is testing in-app ecommerce

To some, TikTok seems like a digital fad. To others, it’s the next wave of social media. Whatever it is, it currently provides a direct line to the younger generation. While the app continues to grow its base in the US — last February it reported 26.5 million monthly active users — it also is trying its hand at monetization routes. Advertising is one of the most obvious ones, and a natural offshoot of that is e-commerce. Read more…