Pinterest to attract more advertisers with self-serve ad deliverability and measurement technology

In reporting its first quarterly results as a public company, Pinterest provided new details on the platform’s advertising plans, which include introducing self-serve ad-buying technology and expanding the base of brands who spend with the service.
Pinterest, the site where people post products and plan their lives, on Thursday reported $202 million in revenue in the first quarter, an increase of 54 percent year-over-year. It also said it reached 291 million monthly users, up 22 percent year-over-year. The performance disappointed investors, however, as the company lost $41 million in the quarter, which was more than Wall Street analysts expected. Read more…