Online vs. in-store

Brick-and-mortar stores endure: Despite predictions of an impending “ retail apocalypse,” in-person shopping remains central to American life. In fact, online shopping accounts for just 10% of retail sales nationwide, and malls have made an unlikely resurgence with many younger consumers. Still, the percentage of purchases conducted online has grown steadily in recent years, and that trend will almost certainly continue. Which physical stores will succumb to online competition in the coming years – and which are destined to survive? Read more…