The top 15 influencer marketing trends that matter most in 2019

In recent years, we’ve seen the influencer marketing industry grow significantly. Brands are spending more and more on marketing strategies that utilize influencers and we estimate that the industry as a whole will be worth between $5-10 billion by 2020. Skeptics, unsure about the viability and effectiveness of influencer marketing in its earlier days, have since come to embrace it. The numbers speak for themselves, with 80% of marketers finding it effective and nearly two-thirds having upped their budgets this year. Read more…