The 6 best emotional brand connections that build loyalty

Customer experience design is all about putting the customer first to build and deliver solutions that are both memorably helpful and enjoyable. But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences.
Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Euclid reports that a brand’s alignment with the customer’s personal values is important to 52% of millennials, 48% of Gen X, and 35% of baby boomers. For younger consumers, an emotional CX strategy is even more important: 56% of Gen Z customers say that a fun in-store experience influences where they shop. Read more…