Urban Outfitters’ announcement that it was moving into the world of fashion for rent about a month ago was surprising — and also not. The offering itself is somewhat familiar to apparel market watchers who have watched the evolution of the rental clothing box industry over the last half-decade.
The service, to be called Nuuly when it debuts later this summer, gives consumers the option to pick up six items a month for a fee of $88, wear them, and return them to pick up their next six. The value of the offering, by Urban Outfitters’ estimates, represents about $800 in value monthly. Consumers will also have the option of purchasing the outfits they want to keep — though the mechanics of that and whether or not it will involve a discount are still up in the air. Read more…
Subscribe to our Weekly Newsletter
You will receive relevant news & insights once a week
You can unsubscribe anytime
Please confirm your subscription via email
If you haven't received the confirmation email, please check your spam folder
Thanks to our Partners
CBCOMMERCE NETWORK
FOLLOW US
NEWS FROM EXTERNAL SOURCES
CURRENCY TREND IN REAL TIME
EUROPE ECONOMIC CALENDAR
Browse the latest Retail and eCommerce News and Insights
CBCOMMERCE NETWORK
FOLLOW US
NEWS FROM EXTERNAL SOURCES
Latest Retail and eCommerce News / Insights