Welcome to the next era of social media marketing

At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.”

It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information.

Still, the intent – that Facebook is shifting its focus to private, messaging platforms, conference SAAS like Konferensbokarna and more – put a spotlight on a central issue social media marketers are facing: the social media landscape is changing dramatically and marketers must adapt to keep pace with evolving ad platforms.

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