13 SEO takeaways from Google’s 2019 State of the Union address

Every year at the “State of the Union” address, representatives from Google Search announce new features, drop tips, and give hints to the things that matter to the company. This year’s address at last week’s “Google I/O 19” conference is worth watching. The speakers are Google’s John Mueller and Martin Splitt. https://youtu.be/ufcijo46LCU What follows are 13 takeaways from the address.
Google search will soon expand into 3D and AR. Augmented reality will launch in web search later in May with three-dimensional models appearing in Google’s Knowledge Graph. For instance, you’ll be able to see selected animals in search results as 3D models and then view in your environment. You’ll be able to partner with Google to do the same with product models, similarly to how Ikea offers the ability to see furniture in your home via its app. New Balance, Samsung, Target, and Wayfair are already working on this new search feature, reportedly. Read more…