Google’s Display network is the largest in the world, with 90% reach across all internet users worldwide. Despite this, it is still not uncommon to find hesitation amongst marketers to use this part of the marketing platform.
If you are feeling a little intimidated or aren’t sure where to start, know that there is enormous potential on the platform. Your ads could potentially appear on more than two million different sites and more than 650,000 apps, meaning that you can follow your audience and connect with them anywhere they are online. Read more…
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