Retail media: How retailers are becoming advertising giants

Shoppers browsing their favourite websites, from Argos to Amazon, may be bombarded with a raft [...]

The future of AI in the retail industry: What to expect

Regardless of what technology the future will bring, it is clear that artificial intelligence is [...]

Always show the number of user ratings in list items

Throughout multiple rounds of Baymard’s large-scale testing, it’s clear that user ratings and reviews are [...]

Beyond clicks and opens: it’s time to expect more from your email reporting

Jess Grossman would be the first to tell you your highest order rate is most [...]

Brands are increasingly testing out virtual sizing tools

Online apparel brands are increasingly warming up to new sizing technologies. This summer, Shopify added TrueFit [...]

The current state of e-commerce product page ux performance

The product page is the centerpiece of users’ product-purchasing decisions, as nearly all users go [...]

The EU Commission’s proposal for PSD3 and PSR

On 28 June 2023, the EU Commission presented proposals for a Payment Services Directive 3 [...]

One marketing model that’s helped well-known brands become extraordinary

Well-known brands such as Google, Apple, Uber, Nike and Amazon didn’t become extraordinary by accident. [...]

Top 250 Fashion & Beauty Retail Europe: Annual Ranking

Cross-Border Commerce Europe has released the second edition of “Top 250 Fashion & Beauty Retail [...]

Why it’s time to reinvent and future-proof your approach to content marketing

To succeed in the highly competitive creator economy of today and the future, content marketers [...]

How the beauty industry appeals to new consumers

The quintessential quality of beauty is it allows one to present themselves in a way [...]

Strategies for a more resilient supply chain

The retail industry faces numerous challenges in today’s rapidly changing market, and among the most [...]

DTC brands are warming up to off-price retail

In addition to death and taxes, one of the certainties in the retail world is [...]

Luxury brands need to evolve to embrace Gen Z’s multifaceted approach to beauty and fashion

For Gen Z, the rise of social media has decentralized and democratized beauty. As an industry [...]

How AR technologies can help retailers enhance customer experience

According to a recent report by SkyQuest Technology, the adoption of augmented reality (AR) by [...]

What can Twitter analytics tell you?

Everyone from small businesses to individuals aspire to build a following community on Twitter. This [...]

How to create effective marketing segmentation and persona strategies

We’re in the era of social media and constant online presence — brands are battling [...]

Email marketing automation: Tips and strategies for success

As technology and customer expectations continue to evolve, embracing email marketing automation is no longer [...]

Selling on TikTok in 2023

It is undeniable that for a large part of the British population, social media and [...]

Retail AI use cases and trends

Retail has been undergoing a digital transformation for some time. Most of us have seen [...]

Google virtual try-on – what is it, and how does it affect SEO?

Google has taken many steps over the years to advance the online shopping experience for [...]

Maintain holiday customer engagement

With people shopping for holiday gifts much earlier in the year, brands must adjust when [...]

Generational comparison on the use of payment methods

The generational comparison bibliography is full of contributions that go into detail on all of [...]

Prepare for Black Friday 2023: 28 Tips for ecommerce stores

As the holiday season approaches, businesses worldwide gear up for the shopping extravaganza of Black [...]

How large ecommerce companies are selling on social media

First, let’s make this distinction clear. Social Selling is similar to traditional marketing, and is [...]

Notable email and SMS marketing trends from the first half of 2023

As the holiday season quickly approaches, having a pulse on the performance of various marketing [...]

After reconsidering free returns, fashion brands get creative

From introducing AI-powered fit tools to incentivising exchanges, aggregating parcel drop-offs and localising logistics, brands [...]

How to build an ecommerce content calendar

In the fast-paced world of ecommerce, strategic and well-planned content can make all the difference [...]

4 Ways retailers can leverage generative AI to drive revenue and productivity

Apple co-founder Steve Jobs once said, “People don’t know what they want until you show [...]

Why do local businesses have to worry about content marketing

Unique, relevant, entertaining content can set a local business apart from its other small local [...]

The impact of Artificial Intelligence on B2B sales and marketing

Today, one of the biggest technological advancements is Artificial intelligence (AI), which has immense B2B [...]

Google’s Search Generative Experience and the future of ecommerce SEO

After a whirlwind latter end of 2022 and first half of 2023 with the explosion [...]

10% of fashion retail returns are not put back on sale

Fashion retail returns can be a difficult business to quantify, due in part to the [...]

How the rise of generative AI is reshaping ecommerce

Only 1.6% of customer interactions worldwide are automated through artificial intelligence. This percentage is projected [...]

The impact of AI for customer support agents

There’s one question popping up across the tech space, from boardrooms to water coolers, and [...]

App store optimization in 2023: What’s new?

For app marketers to stay ahead of the game, it’s important to stay on top [...]

How Mars, Colgate-Palmolive, Nestlé & Coca-Cola are exploring Generative AI

Generative AI has been the term on everyone’s lips this year, and CPGs are not [...]

Gen Z may be the end of generational marketing

As marketers, we love categorizing people into demographic groups, especially by generation. Unfortunately, this tidy [...]

Want to understand shopper decisions? Context is the key

Did you know that shoppers, on average, consult approximately 18 sources of information before making [...]

14 Social media metrics that drive results in 2023

Ever feel like your social media metrics are whispering secrets to you? Like they’re trying [...]

Should brands ditch X as a customer service platform?

The platform formerly known as Twitter has long provided companies with a space to effectively [...]

Update your SEO strategy for the AI era

Quick. Pull up your SEO strategy. Does it read any differently today than before AI made [...]

Progressive Web apps vs. native apps: Which one is right for your business

Explore the key differences between Progressive Web Apps and Native Apps to determine which one [...]

Find the right AI chatbot for your support team

According to our research, 69% of support leaders plan to invest more in AI in [...]

Evolving retail: The need to elevate omnichannel capabilities

To attract and retain customers in today’s retail environment, retailers must be able to cater [...]

How does Amazon & Netflix personalization work?

In the recent few years, personalization has taken concrete steps to break out from ‘hype’ [...]

A 4-Step guide to kickstart your personalization program

Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users [...]

How can AI transform the retail customer experience?

AI has been helping businesses deliver the best service for their customers, meanwhile, helping said [...]

Care and repair: how can bricks-and-mortar fashion stores make it work

An ever-increasing focus on the environment, combined with a challenging economic climate, mean that many [...]

Shipping fees, cart abandonment and the secrets to success

We’ve all heard it: “Fast and free” is the ecommerce shipping mantra. But what does [...]

Harness the power of AI to stay ahead of changing shopper trends

Consumers’ seamless movement between digital, physical, virtual, and social platforms are multiplying the number of [...]

Amazon Prime Day 2023 – what did we learn?

Early analysis of Prime Day 2023 results reveals a few key informational nuggets for e-commerce [...]

The rise of digital gift giving

Today’s evolving digital landscape has changed the way we give and receive gifts. Traditional gift-giving [...]

Direct mail strategies for increasing retail sales and customer loyalty

Since 1872, the retail industry has witnessed the power of direct mail firsthand. Aaron Montgomery [...]

TikTok marketing for businesses

It is undeniable that for a large part of the British population, social media and [...]

The case for and against micro-influencers

When influencer marketing was in its infancy, around the early days of the 2010s, celebrities [...]

How social commerce can drive online sales

First, let’s make this distinction clear. Social Selling is similar to traditional marketing, and is [...]

How online retailers can unlock the benefits of server-side measurement

As the demise of third-party cookies looms, server-side measurement has emerged as a potential solution [...]

To get better customer data, build feedback loops into your products

Thanks to the increasing availability of AI, including machine learning algorithms, deliberately creating customer data [...]

How to leverage ChatGPT for marketing success

The cutting-edge ChatGPT-4, an advanced language-based chatbot developed by Open AI was released to the [...]

How generative AI will reshape e-commerce and CX

Since last summer, we’ve seen a boost in the availability of AI capabilities to the [...]

What marketers should look for from their loyalty platform

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology [...]

Guide to mobile ecommerce apps

If you operate a retail brand today, you should pursue an omnichannel marketing and distribution [...]

Commerce A/B testing: Strategies for success

eCommerce brands have a variety of techniques at their disposal for understanding their customers and [...]

Video commerce will revolutionize ecommerce

Over the last decade, e-commerce has experienced rapid growth, significantly changing consumer habits. One of [...]

Fashion is looking to crack the code of conversational commerce

The fashion industry experienced great uncertainty during the height of the pandemic. According to the [...]

Why 68% of users abandon their cart

We have now tracked the global average cart abandonment rate for 12 years. Sadly, little [...]

Havas triples Amazon Prime Day sales for L’Oréal Paris

L’Oréal Paris wanted to improve its sales and revenue during Prime Day compared to the [...]

3 Tips to win over Gen Alpha

Most brands and marcom professionals remain focused on reaching Gen Z, and rightly so. But [...]

5 Stats show slow delivery is holding you back

The world of retail moves fast, and keeping a competitive advantage often comes down to [...]

Questions & answers: EU-US data privacy framework

On 10 July, the European Commission adopted its adequacy decision for the EU-U.S. Data Privacy [...]

Instant cross-border payments, with G20 recommendation, are coming

A superb discussion at EBAday 2023 was on the move to real-time cross border payments [...]

Generative AI in ecommerce: A look beyond texts

Experimenting with generative artificial intelligence like ChatGPT may rather quickly lead to faster and more [...]

Get ahead of peak season: Start prep early

Retailers should already be putting the finishing touches on their peak holiday season plans. This [...]

5 Millennial stats marketers need to know

Millennials have come of age in a time of unprecedented technological growth and economic unrest. [...]

Is resale losing its appeal as consumers cut back on spending?

Despite being in operation for 12 years, The RealReal has yet to achieve profitability. However, [...]

Why isn’t my homepage indexed? Google explains

Website homepage deindexed? Google’s experts recommend fixing technical problems, optimizing content, and waiting patiently; the [...]

Google kills its shopping marketplace

Google is killing its shopping marketplace that allows retailers to sell their products directly on [...]

40% of BNPL users abandon carts if that option is missing at checkout

Retailers that offer a variety of credit options draw in consumers battling the constraints of [...]

9 Strategic tips for international targeting

One major benefit of digital advertising is the ability to run campaigns in any location, [...]

The power of a multi-channel strategy

With a multi-channel strategy, you can reach consumers throughout the entire funnel, creating a cohesive [...]

Revolutionize your ecommerce strategy with chatGPT best prompts and plugins

Adapt these top ChatGPT plugins (including prompts) for your ecommerce business so you can streamline [...]

Google Analytics 4 rolls out new conversion attribution settings

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads [...]

The art of crafting engaging experiences

Crafting captivating interactions at every touchpoint presents brands with a unique opportunity to establish deep [...]

What’s next for sizing tools in online shopping?

The arrival of Japanese tech specialist Makip in the UK market this year highlights the [...]

Driving profitability and reaching new customers with Google

The last few years of disruption and economic obstacles have been challenging, to say the [...]

5th edition of the “TOP 16 Countries Cross-Border Europe”: an annual ranking that identifies the top 16 European countries

Brussels, 29th June 2023. Cross-Border Commerce Europe, the platform dedicated to fostering cross-border eCommerce in [...]

How the best brand-influencer partnerships reach Gen Z

Authenticity is among Gen Z’s most important values. They feel empowered to ask and answer [...]

The power of cross-border campaign automation

The global ecommerce landscape has witnessed unprecedented growth in recent years, and businesses are increasingly [...]

Balancing privacy and personalization in e-commerce marketing

Balancing personalized experiences and consumer privacy has become incredibly complex.. As a result, retailers are [...]

2022 Global sustainability study: The growth potential of environmental change

71% of global consumers are making changes to the way they live and the products [...]

How Google’s AI search could impact ecommerce

Google’s generative, artificial intelligence-powered search results are “experimental.” But that has not stopped search engine [...]

Preparing for post-omnichannel marketing

As marketing channels converge and evolve, a post-omnichannel environment is emerging, one in which customers [...]

Migrating to a new payments platform without rocking the ship

Jean-Philippe Wolyniec, the Regional Director of Business Development France and Europe at OpenWay, shares insights [...]

5 Gen Z stats marketers need to know

The influence of Generation Z is on the rise. Estimated to account for as much [...]

How to use QR codes to their fullest

QR codes have continued their momentum as a way to optimize the user experience. Resurrected [...]

Gen Z is buying and searching on TikTok

Gen Z is nearly as comfortable buying stuff on TikTok as they are on or [...]

4 Signs that it’s time to upgrade your messaging platform

Flip through any business journal or year-end earnings report and chances are the phrase “digital [...]

The Facebook Ad Library: Your secret tool to spy on your competitors

More advertisers than ever rely on Facebook to promote their products and services to their [...]

How to combine AI and human creativity to enhance retail CX

In today’s retail landscape, brands are embracing artificial intelligence and other cutting-edge technology solutions to [...]