Amazon is opening its logistics network to all businesses

Any business can now move, store, and deliver everything from raw materials to finished products [...]

Mixed reports on AI ecommerce traffic

Consumers arriving from AI search and chat may be high-intent and ready to buy, but [...]

Pay Later data shift: Credit card installments take the lead

Buy now, pay later, the supposed credit card killer, has done something more consequential than [...]

TikTok Shop on track to seize 10% of retail sales in 2028

TikTok Shop could increase its share of overall retail sales from 1% today to 10% [...]

Instagram Boomerang guide: how to create one in 2026

Learn how to create an Instagram boomerang in Stories in seconds, use the infinity icon, [...]

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

Retailers and brands are quickly launching shopping apps within ChatGPT and Claude. But whether or [...]

Loyalty without over-discounting​

Everyday low price (EDLP) is a popular and viable operating model for many retailers, particularly [...]

How loyalty programs power lifecycle marketing strategies

Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition [...]

How AI is making ad creative faster — and more fair

The shift toward AI is not just about producing ads faster, it’s about giving creative [...]

TikTok launches branded first-screen ads

TikTok is expanding the way advertisers can appear the moment users open the app, turning [...]

Ulta Beauty, Google partner on AI-powered shopping experiences

The beauty retailer has launched Ulta AI, a shopping assistant available on its website that soon will [...]

Rethink your product detail pages

Conversion is the primary job of ecommerce product pages. Ranking in search engines has always [...]

For years, Pinterest was the mood board. Now it’s the cash register too

Open up your latest media plan. You’ll probably see a familiar pattern. Channels that drive [...]

Beauty’s next battleground: Authenticity vs. algorithm

The beauty industry has always traded in aspiration—promising transformation, enhancement, and confidence through products and [...]

Why most agentic AI pilots stall and what fast-scaling teams do instead

Customers no longer compare your customer service to your direct competitors. They compare it to [...]

8th Edition of the “TOP 500 B2C Cross-Border Retail Europe”

Brussels – 23 April 2026 – Cross-Border Commerce Europe, a leading platform fostering cross-border e-commerce [...]

Ultimate guide to influencer engagement metrics

Grasping influencer engagement metrics is a cornerstone for running impactful marketing campaigns in 2026. The [...]

Big difference in E.U., U.S. return rules

The rules for online product returns differ significantly in the E.U. and the U.S. Distance [...]

Google ‘Ask Maps’ elevates local merchants

Google Maps latest AI-driven feature is a big opportunity for local businesses to elevate visibility. [...]

Retailers are bringing AI into stores in many different ways

The application of artificial intelligence as a customer-facing element of physical stores is far from [...]

How brands and retailers are achieving AI success

It’s easy enough to talk about how AI can benefit brand and retail operations, but [...]

What Cross-Border Shoppers Actually Want in 2026, and Whether You’re Ready to Deliver It

Landmark Global’s new global insight report draws on data from 12 countries across Europe, North [...]

Schema markup: What it is and why it matters in 2026

Schema markup is code you add to a webpage to help machines understand the meaning [...]

The next era of retail won’t be browsed, it will be prompted

Your next most valuable customer isn’t a person. It’s an artificial intelligence agent, and it’s [...]

The purpose of demographic survey questions

Demographic questions cover age, gender, race, income, education, and more to better understand respondent diversity. [...]

What happens to stores when AI agents do the shopping?

Fifty years ago, Susan was one of more than a hundred million Americans who drove [...]

Shoppers want AI help, not control

AI-powered shopping is winning over American consumers when it saves time or makes buying decisions [...]

SEO tactics for GenAI visibility

Traditional search engine optimization is fundamental to visibility on generative AI platforms. Large language models [...]

Why intelligent shopping needs AI and omnichannel to work together

Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over [...]

AI is changing how consumers discover

Increasingly, shoppers aren’t beginning their journey on a retailer’s website. Instead, they’re asking ChatGPT what [...]

Omnichannel messaging: What it is & how it works

Effortless communication is the backbone of today’s leading businesses, especially in industries like e-commerce and [...]

Retail’s next era is already here

The most important moment in retail no longer happens in a store aisle or even [...]

Affiliate platforms revolutionize revenue sharing

Affiliate Platforms are quietly rewriting the rules of Affiliate Marketing as advertisers demand cleaner attribution, [...]

Know your AI consumer

Agentic commerce is reshaping how purchase decisions are made in digital retail. Instead of guiding [...]

AI drives smarter ecommerce pricing

AI can shift ecommerce pricing from one-size-fits-all to systems that adapt to shopper behavior and [...]

How Amazon wins discretionary spend and Walmart holds necessities

The battle for consumer spending continues. Over the past few years, shoppers have been tightening [...]

EU new customs authority: How the EU is reshaping ecommerce imports

The EU New Customs Authority is set to transform how goods enter the European Union, [...]

Fashion fulfilment solutions: What fashion brands need from fulfilment

If your fashion brand is scaling fast, fulfilment is often the first place where cracks [...]

AI Is redefining the retail experience, but who owns the relationship?

As AI-powered assistants increasingly guide shoppers from discovery to purchase, the experience itself is being [...]

Resale is reshaping digital fashion retail

For a long time, “second-hand” sat in a different mental box to “retail”. It was [...]

What today’s online shoppers really want

Consumer expectations have never been higher. In a world of mobile-first browsing, instant comparisons and [...]

How predictive AI helps retailers maintain trust in a crisis

A crisis handled well can strengthen customer relationships by demonstrating responsiveness and accountability. Handled poorly, [...]

How AI tools influence the modern buyer journey

AI tools like ChatGPT and Gemini are now an integral part of how consumers research [...]

What CMOs must prepare for in AI-driven shopping journeys

Artificial intelligence is beginning to reshape how customers discover products. Retail AI agents and product [...]

OpenAI’s original vision was to own the entire commercial journey

The buy button is moving again. Just months after the industry braced for a future [...]

26 Ecommerce trends for 2026: The efficiency reset

Online retail in 2026 doesn’t just look different; it operates on an entirely new frequency. [...]

Retail’s biggest blind spot: The anonymous customer

Retailers are entering a new era of discovery. As AI-powered search reshapes how consumers find [...]

What is agentic commerce? A guide for European businesses

You’ve spent years optimising your website, perfecting your checkout flow, and building your brand. But [...]

2026 Ecommerce personalization trends

A shopper hesitates. A page stays open. Another tab waits in the background. That pause [...]

How to turn BOPIS into a revenue driver

Buy online, pick up in-store. Five words that sound simple … until a wrong item [...]

10 Trends and predictions for retail in 2026

Understand your customers and their priorities to create journeys that resonate. Remember playing with a [...]

Third edition of the “Top 50 DIY, Home & Garden Retail Europe”: an annual ranking that highlights the 50 leading online retailers in the DIY, Home & Garden sector

Brussels – 19th March 2026. Cross-Border Commerce Europe, the platform facilitating cross-border e-commerce across Europe, [...]

The AI attribution blind spot

Artificial intelligence is beginning to reshape how shoppers discover products. The shift could create a [...]

Email marketing awaits true AI

Artificial intelligence has not yet fulfilled its email marketing potential, at least not without human [...]

How brands are reinventing loyalty for the AI decision-maker

The most consequential customer a brand will acquire in 2026 may never read a promotional [...]

10 Strategies to reduce cart abandonment with GenAI

Globally, nearly 70% of online carts are abandoned—and on mobile, that rate rises to over [...]

Content marketing in an AI era: From SEO volume to brand fame

Content marketing is collapsing and rebuilding simultaneously. AI systems now answer informational queries directly inside [...]

Consumers are choosing between convenience or experience

Holiday shopping trends revealed a sharp divide within the retail industry, and big-box stores are [...]

Automation is marketing’s fastest path to AI returns

Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify [...]

What gets B2B brands cited in genAI answers

A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility [...]

How to drive real ROI with AI in B2B marketing

AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect [...]

Worldline unveils One Commerce, powering next generation of omnichannel retail

A unified vision enabling merchants to seamlessly integrate payments, data, and technology to deliver smarter, [...]

Key shopping holidays and important dates for the US, UK, & more

Plan your 2026 promotions with our definitive retail calendar. Consumers set a new holiday shopping [...]

SMS vs. WhatsApp: What each channel does best

One big mistake enterprises are making is assuming one channel can serve every customer, every moment, and [...]

2026 Messaging trends every enterprise should act on now

2026 is the year intelligent orchestration becomes the new standard.Customer expectations have changed. Markets have [...]

Are physical stores the highest-ROI digital asset in retail?

If you had incremental budget to deploy this quarter, where would it go? Paid media? [...]

Turn ecommerce returns into revenue

Every refund processed without an alternative offer is a choice—not an inevitability, a choice—to end [...]

Google Ads adds ROAS-based tool for valuing new customers

Acquiring new customers versus retaining existing ones is a common goal of advertisers. Google Ads [...]

Nearly half of shoppers used mobile for their latest retail purchase

The smartphone is no longer just a shopping tool. It has become the storefront. That [...]

Bots are taking over the web. Why that may not be a bad thing for retail marketers

LLMs and AI Agents are reshaping how the web operates and how consumers interact with [...]

How Gen Z is taking back their taste from AI

These days, it feels like we all hear the same viral songs, and our feeds [...]

When bots shop: Why brands should stop ignoring ChatGPT commerce

As OpenAI expands ChatGPT’s commerce capabilities through partnerships with Shopify, Walmart and PayPal, a quiet [...]

Brand building in the era of AI Search: A practical guide

Learn how brands can navigate the sea of AI Search and the change in consumer [...]

Google Discover for ecommerce

As AI Overviews and shopping agents divert clicks away from traditional search results, Google Discover [...]

Ask an expert: Should merchants block AI bots?

“Ask an Expert” is an occasional series where we pose questions to seasoned ecommerce pros. [...]

Why Google’s Universal Commerce Protocol rewrites the customer journey

Google’s UCP shifts buying from websites to AI agents, collapsing discovery, checkout and payment into [...]

The best subscription pricing strategies for growth

Pricing strategies for subscription businesses shape your revenue and retention. How you structure plans, tier [...]

How AI can handle 3 Gen Z retail trends that shaped the 2025 holiday season

Gen Z is rewriting the rules of holiday shopping. Deloitte projected that Gen Z’s 2025 [...]

Generate a digital version of yourself to virtually try on clothes

Say goodbye to bad dressing room lighting and awkward outfit selfies. Today U.S. shoppers only [...]

The uncomfortable truths of the agentic commerce era

Last month OpenAI said it will start testing ads in ChatGPT. Within the hour, we [...]

What Amazon/UPS/FedEx shifts mean for European retailers in 2026

Imagine this: you’re a retail executive enjoying a steady partnership with a major parcel carrier, [...]

Agentic AI isn’t a shiny add-on. It’s becoming existential for retail

At NRF 2026, the message was sober: agentic AI isn’t a demo, it’s infrastructure. SAP, [...]

The future of digital try-ons in ecommerce

How well are your products represented online? According to Google, 59% of shoppers still feel [...]

Online purchase journey said to fragment

Online marketplace shoppers are still more likely to being their purchase journey at a marketplace [...]

Shopify president on agentic commerce

AI agent-based shopping could increase e-commerce penetration and ultimately “level the playing field” for brands, [...]

Marketing to humans and machines

Agentic shopping presents ecommerce marketers with a familiar problem in a new form. The promise [...]

AI has changed holiday shopping: Here’s what the numbers say

AI-driven traffic in the retail industry surged 693% year over year in November and December, [...]

7 Ways AI is revolutionizing ecommerce

Ecommerce is one of the leading adopters of artificial intelligence (AI), with use cases from [...]

How to get feedback from customers via email

Gathering customer feedback is an essential step in the process of improving your business. To [...]

The new economics of resale

Secondhand September began like most social movements do: with a marketing-friendly pledge to take better [...]

Important changes when you contract online with EU consumers

As part of the EU’s measures to support consumers contracting with online retailers, it has [...]

Overfocusing on customer acquisition & retention undermines brand growth

Driving brand growth depends on getting more people to buy from your brand more often. [...]

80% of Greek consumers shop outside of the EU

A growing share of EU online shopping is flowing to marketplaces based outside the European [...]

As fraud evolves, businesses are turning to data

In an era where convenience is king, the swift, seamless transactions that consumers and businesses [...]

AI Agent vs. Agentic AI: What’s the difference — and why it matters

AI agents aren’t the same as agentic AI. Learn the critical difference — and why [...]

The AI platform shift and the opportunity ahead for retail

At NRF’26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. [...]

2026 Global holiday readiness playbook: your 12-month marketing calendar

Marketers who plan early, move fast, and stay flexible are the ones who win big, [...]

Google’s agentic partnership with Walmart, the end of click-and-buy retail?

Google and Walmart are embedding Walmart and Sam’s Club inventory into Google’s Gemini AI to [...]

AI is reshaping discovery. Affiliate may be the most reliable channel left

Let’s start the year with a hard truth. In 2026, the most valuable content on [...]

Retail in 2026: What brands must fix before AI leaves them behind

In the past year, at least a dozen major tech firms and retailers have launched [...]