Why they’re not that into your emails —and how to fix it

It’s exciting to see your subscriber list grow with a fresh audience. But after the [...]

The agentic commerce revolution: Why data is the new storefront

The way consumers discover and purchase products online is undergoing a dramatic transformation. Traditional organic [...]

Stop killing your margins: A guide to smarter e-commerce discounting

Every week, the same tension fills boardrooms across the DTC landscape. As the week closes, [...]

4 Experts on how to make AI investments worthwhile

The promise of AI technology that is often repeated is it can transform how CX [...]

Ulta’s chief marketer on blending brand building and omnichannel marketing

Ulta Beauty’s fiscal year is off to a strong start, with Q1 net sales up [...]

Who owns the last mile delivery experience?

A customer orders from your brand, has a terrible delivery experience through DoorDash or Instacart, [...]

Luxury industry explores AI, strategizing future business models

As luxury brands strive to harness the power of artificial intelligence to drive growth, the [...]

Understanding commercial email: Examples and best practices

Commercial email generates $10-$36 per $1 spent. That’s a pretty impressive ROI—if your carefully crafted [...]

Square helping sellers reach customers through AI-powered discovery

Square announced a new ChatGPT app and Claude plugin, helping sellers get discovered and transact [...]

Build the intent that makes peak season campaigns convert.

People on Pinterest plan for weeks before they make a purchase. Brands that show up [...]

Why retailers are bringing back the catalog, but making it digital

Acquiring a new customer has never been cheap. But the past few years have made [...]

Why traditional retail metrics break down in agentic commerce

Retailers are no longer asking whether artificial intelligence belongs in the business. Nearly every organization [...]

How retailers are thinking about omnichannel in the age of AI

Omnichannel retail has evolved to include artificial intelligence and agentic agents, but stores still need [...]

Where AI actually belongs in the store

Every retailer we talk to has AI on the agenda right now. Whether it shows [...]

Visa expands agentic commerce access in Europe

Visa has enabled live agentic commerce transactions across Europe, letting AI agents complete purchases with [...]

The 5 Google AI Mode ad formats (and how they work)

Ads have been showing within Google’s AI Mode since around the 19th of November 2025. [...]

Returns compliance becomes a retail priority in Europe

New European Union rules are making online returns simpler for consumers and more demanding for [...]

1 in 5 shoppers left their wallet at home today. Is your store ready for them?

The physical wallet isn’t dead, but it’s now optional. A growing share of shoppers now [...]

How Google tools can help you score the best finds

With search interest in “vintage” and “how to thrift” hitting all-time highs this year, 2026 [...]

Most brands use discounts as a substitute for messaging

Most ecommerce welcome flows underperform for one reason: they rely on a discount to do [...]

How to reach non-funnel shoppers when purchases are unplanned

You weren’t planning to shop, but you bought something anyway. That’s now the norm — [...]

How to increase email revenue without increasing send volume

Most email revenue problems are not volume problems. They’re strategy problems. This ecommerce brand had [...]

New EU clear rules for climate action communication

When you pause briefly in the supermarket to pick up a product, you often decide [...]

What is agentic commerce for merchants?

ChatGPT surfaces products. Site chatbots answer questions. Neither is working for your brand. Here’s what [...]

8 Challenges faced by online businesses in Central and Eastern Europe

Running a business online comes with numerous challenges due to the fast-moving environment , where [...]

DDU Shipping vs DDP: What ecommerce brands need to know

The recent changes in the tariff landscape have made duty and tax payments a growing [...]

How to increase checkout conversion: 10 tested strategies for merchants

Learn how to increase checkout conversion by reducing friction, simplifying payments, and giving customers a [...]

The explosive rise of generative AI referral traffic

The integration of generative AI assistants — such as ChatGPT, Claude, CoPilot, and Perplexity — [...]

Preparing for agentic commerce: REWE’s AI transformation

The German retail and tourism group’s chief digital and technology officer says AI is “the [...]

The state of luxury: Trends reshaping luxury marketing in 2026

Explore the key trends reshaping luxury marketing in 2026 so far, from digital innovation to [...]

Why fashion discovery fails without merchandising intelligence

Consumers do not search for fashion the way retailers organize it. They do not think [...]

AI personalization in luxury e-commerce 2026

What actually works in luxury e-commerce personalization? Insights from managing 40+ campaigns, 50+ team members, [...]

4 Ways AI is transforming luxury retail trends

Luxury retailers have always competed on relationship and trust. Now, they can use AI to [...]

6 Beauty marketing predictions

“People talk a lot about community, but nobody really knows how to build one,” says [...]

Third Edition of the “Top 100 Consumer Electronics Retail Europe”

Brussels, 18th June 2026 – Cross-Border Commerce Europe, the leading platform promoting cross-border e-commerce across [...]

Klarna releases AI search app for shopping in ChatGPT

Payments provider Klarna has launched an artificial intelligence (AI)-powered app in OpenAI’s ChatGPT centered around [...]

AI search behaviour and brand visibility in customer journeys

The customer journey is undergoing a major transformation. AI is quickly becoming the first touchpoint [...]

Visa, Mastercard envision agentic commerce benefits

Visa and Mastercard are betting that agentic commerce will multiply the number of payments that [...]

How AI is filtering and rewriting brand loyalty

Your brand is being filtered out. A seismic shift is fundamentally changing how consumers relate [...]

AI-referred shoppers convert better and spend more

AI is changing how consumers discover and purchase products online, and it’s happening fast. AI-referred [...]

Trust is the new currency in commerce media

For years, digital advertising operated on a simple premise: more visibility drives more growth. Impressions, [...]

The Pay Later split: BNPL slows, card installment plans hold

The Pay Later market is entering a new phase. In January, BNPL use declined among [...]

Consumers demand more from AI-powered customer service

Consumers don’t yet trust artificial intelligence (AI) to give them the customer service experiences they [...]

Why marketers must rethink loyalty as AI reshapes consumer connections

Doubling down on first-party data and keeping closer tabs on communities are some of the [...]

How modern loyalty programs drive behaviour and revenue

Loyalty programs don’t fail quietly. They fail expensively. Budgets are tighter, discount fatigue is real [...]

Google is adding two new AI features for retailers

Google is introducing new Merchant Center tools designed to help retailers improve visibility across AI-powered [...]

Why your email marketing is underperforming (and how to fix it)

Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, [...]

Delivering a modern experience for the modern shopper

Get expert insights on data, branding, and marketing strategies to grow sales on every major [...]

B2B lead generation statistics that reveal what actually works

B2B lead generation is noisy because almost every channel can produce results in the right [...]

Checkout is no longer the end of the journey

As commerce becomes AI-mediated, checkout is evolving from a conversion tool into the connective layer [...]

The best ecommerce strategies for winning on social commerce channels

Social commerce channels like Facebook, Instagram, and TikTok allow users to go from consuming their [...]

How to optimize your ecommerce site for AI and search: Best practices

If Search Engine Optimization (SEO) is about optimizing a product for discoverability, Answer Engine Optimization [...]

5 Tips for implementing promotional pricing strategies

Learn how to effectively implement promotional pricing strategies to boost sales and profit margins. Explore [...]

Beauty industry trends 2026

The beauty industry is shifting from simple growth to complex channel integration. Success now requires [...]

Digital wallet statistics by user, demographics, transaction and trends

Digital Wallet Statistics: A digital wallet, often called an e-wallet or mobile wallet, is a [...]

Why data privacy is marketing strategy

In March 2018, I witnessed the high-water mark of Big Tech’s data mismanagement from the [...]

Why your product catalog needs to work for humans and AI agents

Most brands optimize for human shoppers. But AI agents pull from feeds, not PDPs. Here’s [...]

Consumer Electronics in Europe – most visible brands on AI search ChatGPT

The consumer electronics industry in the European Union (EU) is a dynamic and competitive sector [...]

2026 CPG industry preview: Consumer Electronics marketing guide

2026 is shaping up to be a year where consumer electronics marketers are moving faster [...]

Google helps retailers thrive with new UCP and AI tools

We’re introducing UCP-powered features and AI tools to create a more intuitive, agentic shopping experience [...]

Google’s Universal Commerce Protocol capabilities expand to main SERP

UCP-powered checkout has begun appearing in Google Search product listings, allowing logged-in users to transact [...]

Ikea keeps the human face in the age of AI

In an industry where many companies are racing to replace customer-service staff with AI, Swedish [...]

How AI-powered shopping will impact brick-and-mortar retail

People thinking about the impact of agentic AI in retail focus, quite naturally, on how [...]

Google’s ‘Universal Cart’ is your new AI shopping assistant

Among the many AI-powered features announced May 19 at Google I/O 2026 is a new [...]

AI is making physical stores more important, not less

A new report by Colliers found that retailers are increasingly using AI to optimize store [...]

G20 goals for enhancing cross-border payments

Cross-border payments underpin global trade, remittances and economic growth. Improving their speed, transparency and cost [...]

The truth about virtual influencers

Should brands really be investing their dollars into virtual influencers? Artificial intelligence is changing the [...]

Social commerce is reshaping ecommerce, and creator marketing is at the center

Shoptalk 2026 proved that social commerce is reshaping ecommerce, and creator marketing is at the [...]

Attribution gap in agentic search: How to close it

A growing share of buying decisions is being shaped inside AI tools like ChatGPT, Perplexity, [...]

More links are coming to AI Overviews

The growth of zero-click search results may be slowing, according to new industry reports. Don’t [...]

How to grow your social media following (without buying followers)

Growing a genuine social media following comes down to three things: creating content people actually [...]

How to measure influencer marketing ROI

Influencer marketing ROI is the ratio of measurable business outcomes — revenue, pipeline, brand equity [...]

How GenAI and agentic commerce are transforming the way consumers shop

During the 2025 holiday season, GenAI and AI agents drove $262 billion in global holiday [...]

Retail media fragmentation: 7 challenges brands must solve to scale

No other digital channel looks like this. Paid search has Google. Social advertising has Meta, [...]

Top 5 AI popup tools to boost conversions in 2026

Not every tool that calls itself an AI popup builder earns the title. The word [...]

5 Reasons full-funnel commerce media needs social

Full-funnel commerce media depends on social to create and amplify demand before shoppers ever search [...]

Agentic acceptance, the next horizon of commerce

Agentic commerce represents the next frontier of payments, where AI agents conduct purchases autonomously on [...]

Amazon is opening its logistics network to all businesses

Any business can now move, store, and deliver everything from raw materials to finished products [...]

Mixed reports on AI ecommerce traffic

Consumers arriving from AI search and chat may be high-intent and ready to buy, but [...]

Pay Later data shift: Credit card installments take the lead

Buy now, pay later, the supposed credit card killer, has done something more consequential than [...]

TikTok Shop on track to seize 10% of retail sales in 2028

TikTok Shop could increase its share of overall retail sales from 1% today to 10% [...]

Instagram Boomerang guide: how to create one in 2026

Learn how to create an Instagram boomerang in Stories in seconds, use the infinity icon, [...]

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

Retailers and brands are quickly launching shopping apps within ChatGPT and Claude. But whether or [...]

Loyalty without over-discounting​

Everyday low price (EDLP) is a popular and viable operating model for many retailers, particularly [...]

How loyalty programs power lifecycle marketing strategies

Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition [...]

How AI is making ad creative faster — and more fair

The shift toward AI is not just about producing ads faster, it’s about giving creative [...]

TikTok launches branded first-screen ads

TikTok is expanding the way advertisers can appear the moment users open the app, turning [...]

Ulta Beauty, Google partner on AI-powered shopping experiences

The beauty retailer has launched Ulta AI, a shopping assistant available on its website that soon will [...]

Rethink your product detail pages

Conversion is the primary job of ecommerce product pages. Ranking in search engines has always [...]

For years, Pinterest was the mood board. Now it’s the cash register too

Open up your latest media plan. You’ll probably see a familiar pattern. Channels that drive [...]

Beauty’s next battleground: Authenticity vs. algorithm

The beauty industry has always traded in aspiration—promising transformation, enhancement, and confidence through products and [...]

Why most agentic AI pilots stall and what fast-scaling teams do instead

Customers no longer compare your customer service to your direct competitors. They compare it to [...]

8th Edition of the “TOP 500 B2C Cross-Border Retail Europe”

Brussels – 23 April 2026 – Cross-Border Commerce Europe, a leading platform fostering cross-border e-commerce [...]

Ultimate guide to influencer engagement metrics

Grasping influencer engagement metrics is a cornerstone for running impactful marketing campaigns in 2026. The [...]

Big difference in E.U., U.S. return rules

The rules for online product returns differ significantly in the E.U. and the U.S. Distance [...]

Google ‘Ask Maps’ elevates local merchants

Google Maps latest AI-driven feature is a big opportunity for local businesses to elevate visibility. [...]

Retailers are bringing AI into stores in many different ways

The application of artificial intelligence as a customer-facing element of physical stores is far from [...]

How brands and retailers are achieving AI success

It’s easy enough to talk about how AI can benefit brand and retail operations, but [...]

What Cross-Border Shoppers Actually Want in 2026, and Whether You’re Ready to Deliver It

Landmark Global’s new global insight report draws on data from 12 countries across Europe, North [...]

Schema markup: What it is and why it matters in 2026

Schema markup is code you add to a webpage to help machines understand the meaning [...]