Shopping on Google: AI Mode and virtual try-on updates from I/O 2025

Our new AI Mode experience is built for every part of shopping — from finding [...]

Building loyalty, not just sales: key takeaways from Shoptalk 2025

As Shoptalk Spring 2025 came to a close last week, one thing was clear: the [...]

Is this the year AI redefines the call center?

AI in call centers isn’t just the future — it’s now. Learn how it’s shaping [...]

Shoppers embrace generative AI

Consumers use generative AI for product searching, don’t want to pay more for sustainable products, [...]

State of video report: Engagement rates down, content less promoted

Forty-three percent of businesses produce at least one marketing video a week, according to video [...]

The potential of real-time payments

In 2017, The Clearing House, supported by key technology partners including ACI Worldwide, launched RTP, [...]

The truth about marketing attribution: how SMS & email work together

We recently shared a blog post talking about the two perspectives when it comes to [...]

AI-voice chatbots and human support agents

Today’s consumers have a need for speed. Nearly half of customers expect businesses to respond [...]

Omnichannel communication for delivery & logistics

Immediacy and convenience are everything to the modern consumer. With 70% of customers believing that [...]

AI just matched your humans in customer satisfaction

Klarna CEO confirms it, and even journalists are stepping aside to let AI run the [...]

6 Steps to make the cookie crumble your way

By postponing the deprecation of third-party cookies, Google just did everyone a big favor. You [...]

The email marketer’s guide to SMS

SMS and email aren’t just parallel marketing channels. They’re great partners for delivering a consistent [...]

What’s the most sustainable way to package products?

Sustainable packaging isn’t just a nice-to-have anymore – it’s a must-have. With growing environmental concerns [...]

Traffic to U.S. retail websites from generative AI sources jumps 1,200 Percent

Generative AI-powered chat interfaces are changing how consumers act online. They’re becoming a helpful assistant [...]

Visa announces new era of commerce featuring AI

The future of commerce is on display at the Visa Global Product Drop with powerful [...]

Mastercard unveils Agent Pay to power commerce in the age of AI

Mastercard  announced the launch of its Agentic Payments Program, Mastercard Agent Pay. The groundbreaking solution [...]

The subscription generation gap: Who pays, who churns, who stays

There’s a divide in how different generations use and value media subscriptions that aren’t discussed [...]

Shopping in ‘God Mode’ with AI

Forget walking into a store — or even searching online. Your AI-powered personal shopper already [...]

Shipping from stores instead of distribution centers

In 2023, PetSmart began shipping some of itsonline orders from the stores themselves instead of [...]

The changing apparel landscape in 2025

The apparel space has faced considerable headwinds in recent years – from changing consumer preferences [...]

Marketplaces on the rise: key business trends shaping retail in 2025

Discover how the rise of online marketplaces is transforming the retail landscape in 2025. Explore [...]

Simplify ecommerce growth with local payment options

The rise of domestic payment methods — such as local card schemes, instant payments, and [...]

Explore the top technology trends transforming retail in 2025

As we progress through 2025, the evolution of technology stands as a critical factor reshaping [...]

OpenAI rolls out new shopping features with ChatGPT search update

OpenAI on Monday said it has updated ChatGPT’s web search capabilities to improve online shopping [...]

How to turn negative online reviews to business opportunities

Any legitimate business will come face to face with the dreaded negative review, one way [...]

AI’s taking over search — Is your content ready to play?

For years, SEO has been a game of chasing algorithms—adjusting to every core update, refining [...]

What really matters for ecommerce SEO in 2025

Search engines are prioritizing intent, AI is rewriting how users find products, and content quality [...]

Data shows best TikTok video length

Shorter videos dominate TikTok, but they’re generally not the ones with the highest median views [...]

Key solutions for retailers to drive growth in 2025

Brands and merchants are heading into the new year worried about prices and making the [...]

Connecting with Gen Z: The demographic science behind effective marketing

Anyone born between 1997 and 2012 is a Gen Z consumer. One of the biggest [...]

Cost-saving and rapid direct mail marketing

With the right testing approach, marketers can move faster and drive better results for their [...]

Structured data is the missing link in marketing decision-making

Structured data gives marketers the clarity to make informed decisions and turn raw information into [...]

Unified commerce represents the evolution of omnichannel retail

Unified commerce is the next stage of omnichannel. Retailers have long understood the importance of [...]

You’ve raised prices – now what?

Businesses that pass rising day-to-day costs on to consumers risk scrutiny and backlash. Here’s how [...]

The ultimate guide to link building: The top ranking factor

Link building is the process of acquiring links from other websites to your own, also [...]

What’s next for email marketing – trends shaping 2025

The year 2024 marked a turning point for email marketing, with notable shifts in the [...]

The rise of online payments and the future of Click to Pay

Online and e-commerce payments are booming, growing five times faster than in-store payments. However, this [...]

Everything about Gen Zalpha: Unlock the next generation of consumers

Generations are a funny thing. Boomers, Millennials, Generation Z: we’re all part of one, and like [...]

App market trends 2025: The year ahead according to experts

The start of a new year often sparks thoughts about the future and what it [...]

Why search rankings are driving less traffic

There’s a disturbing trend in organic search: Many web pages are losing traffic without a [...]

“TOP 500 B2C Cross-Border Retail Europe”: An annual ranking of the TOP 500 European cross-border online shops

7th Edition of the “TOP 500 B2C Cross-Border Retail Europe”: An annual ranking of the [...]

Top 5 strategies to build powerful links

Link building remains a key SEO factor, yet many companies fail to see strong ROI. [...]

Luxury retail trends: The state of luxury retail in 2025

This guide shares key trends in the luxury sector, so you can drive foot traffic [...]

B2B marketplaces: Everything you need to know

If you’re thinking of creating a B2B marketplace, you’re in good company.  Gartner estimates that [...]

SEO was stupidly great, now it’s “just” great

Here are two ideas that can be true at the same time: SEO offers worse [...]

The ultimate Google ads feed optimisation guide for 2025

Feed optimization in Google Ads is the process of improving the product data feed uploaded [...]

How digital natives changed the game on legacy media

TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to [...]

The rise of conversational ads

Marketers are increasingly turning to innovative, personalized solutions to meaningfully engage audiences and build lasting [...]

Social media marketing beyond the algorithm

Chasing social media virality is tempting. It’s easy to think one post will rack up [...]

GEO vs SEO: Which drives better search results in 2025?

ChatGPT stands as a search powerhouse, processing over 10 million queries daily – surpassing Bing’s [...]

TikTok Shop steps up Europe expansion with US future unclear

E-commerce platform TikTok Shop said it will launch to users in France, Germany, and Italy [...]

The state of consumer data privacy legislation in 2025

Stay on top of the latest news and updates when it comes to consumer data [...]

What makes content go viral, backed by research

What makes content go viral? According to our latest research, the key lies in triggering [...]

It’s time for marketers to move beyond the linear funnel

Marketing has reached a paradigm-shifting moment. Digital transformation has fractured consumer journeys into unpredictable, nonlinear [...]

How can brands navigate increasingly divisive consumer opinion?

Politics is becoming increasingly divisive – and marketers need to prepare and adapt for an [...]

How generative AI’s role will evolve in 2025

Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions [...]

5 Gen AI myths holding sales and marketing teams back

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what [...]

Your most important customer may be AI

As people rely more and more on artificial intelligence for recommendations on everything from product [...]

How marketers brace for the European Accessibility Act

Many brands are ill-prepared for the law that takes effect this summer. The European Accessibility [...]

Generational divides in email: Survey results

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the [...]

There’s no going back: AI-first customer service has arrived

The era of AI-first Customer Service is here, and it will lead to happier customers [...]

Beat the competition with AI-driven pricing intelligence

Business is fierce in the retail world. Whether it’s apparel, footwear, accessories or beauty; there [...]

A concise guide to lead time and lead time management

Effective lead time management is a critical factor in securing supply chain efficiency and cost [...]

How omnichannel commerce is shaking up the supply chain?

Consumers have taken control of the marketplace over the past decade, pushing online and traditional [...]

The future of paid media advertising: Trends to watch in 2025

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences [...]

Luxury brands sag as Gen Z’s “No-Buy 2025” trend spreads

Consumers have kept the economy humming, but inflation fatigue has taken a toll. The new [...]

Top CRM strategies to improve customer retention in 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According [...]

Top 50 DIY, Home & Garden Retail Europe 2025: the 50 leading online retailers in the DIY, Home & Garden sector

Cross-Border Commerce Europe is proud to present the second edition of the “Top 50 DIY, [...]

6 eCommerce trends to watch

As the ecommerce market grows exponentially, six trends projected to heavily impact the global market: [...]

The benefits of using long-tail keywords in your SEO strategy

Choosing the right keywords and writing content containing these terms is a massive part of [...]

How will luxury use AI in 2025?

In 2024, artificial intelligence (AI) dominated the cultural conversation — and luxury brands took note. [...]

The year ahead for luxury consumption in America

The U.S. luxury market is set for significant transformation in 2025, driven by evolving consumer [...]

The future of social media marketing strategies in 2025

Your social media marketing strategies are changing how your business connects with audiences, combining creativity, [...]

The top 50 genAI use cases in marketing

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases [...]

How ChatGPT search reshapes the B2B buyer’s journey

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT [...]

The future of SEO: Predictions and emerging trends

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine [...]

How to use WhatsApp to boost customer retention rates in 2025

Almost everyone knows that retaining customers and turning them into loyal buyers is far more [...]

Holiday shopping survey reveals consumers have limited patience

The majority of shoppers (63%) will abandon shopping carts after a maximum of two purchase [...]

AI SEO tools in 2025: A game-changer for digital marketers

In the fast-paced world of digital marketing, staying ahead of the competition requires more than [...]

How to uncover the truth behind conversion results

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting [...]

Why emotions matter in retail customer journeys

By understanding consumers’ emotional triggers, retailers can better design customer journeys that address concerns, ultimately [...]

Generational divide in online shopping? Not so fast, says new report

Conventional wisdom is that younger generations are tech-savvy and the most willing to try new [...]

Reduce CX stress with AI and automation in 2025

According to Salesforce research-,Are%20agents%20and%20mobile%20workers%20under%20pressure%20to%20keep%20up,moderate%20challenge%20(back%20to%20top)), 77% of support staff have dealt with increased and complex workflows [...]

Understanding regional loyalty trends

While talking with C-level decision-makers and loyalty professionals — or holding presentations about our annual [...]

What is wardrobing? Stop refund abuse

As if return fraud weren’t daunting enough by itself. One of the fastest rising trends [...]

Top Amazon ecommerce trends to know for 2025

Year after year, Amazon continues to revolutionize the way we shop and sell online. With [...]

Amazon meets TikTok: Combining Gen Z’s favorite platforms for beauty products

While many of us remember the days when doorbells signaled more than just another delivery [...]

Retargeting is making a comeback: Why it matters now

During  App Promotion Summit Berlin 2024, Peggy Anne Salz met with leading app professionals to [...]

Why full-screen pop-ups harm conversion rates

Looking to grow an email list to capture leads or offer welcome incentives? These days, [...]

Chatbot vs live chat: Differences, pros and cons, and alternatives

Imagine leaving your angriest customers to spar with an automated script in your website’s chat [...]

How to refresh your help center for 2025 in 4 steps

The start of a new year is the perfect time to give your help center [...]

L’Oréal is using Gen AI to boost product personalization

L’Oreal is using generative artificial intelligence to help its global team of 4,000 researchers develop [...]

Social media marketing in 2025

As holiday campaigns dominated the social media landscape, retail businesses look forward to 2025 for [...]

The local vs. ecommerce SEO puzzle

Brick-and-click retailers can struggle to balance local and ecommerce search engine optimization. A physical store [...]

Easier online shopping: How Google improves the journey

Consumer behaviour today is predictably unpredictable. For shoppers, the paths from discovery to decision are [...]

4 Things retail boards are talking about in 2025

Orlando Martins, an executive recruiter and founder of the Growth Index, shares the retail and [...]

Think global, act local

The rate of e-commerce businesses expanding internationally has seen significant growth in recent years. Global [...]

Retail trends 2025: The future of shopping experiences

Technology will continue to revolutionize retail in 2025. From cashier-less stores to AI-driven inventory management, [...]

eCommerce returns management tools

As an e-commerce retailer you’re fulfilling hundreds of orders a day, shipping out parcels across [...]

Subscription trends to watch in 2025

Subscription models have become a cornerstone for businesses across industries, from media to retailers and [...]