4 Essential tips to maximize holiday inbox placement

The holiday season is make-or-break for email marketers. With inboxes bursting from October through New [...]

ChatGPT, Perplexity push deeper into AI shopping

ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, [...]

The state of beauty: What we’ve learned from working with beauty brands

Discover what we’ve learned from partnering with top beauty brands, and uncover the real performance [...]

7 eCommerce trends that will transform shopping in 2026

AI agents are poised to become personal shoppers that browse and buy on behalf of [...]

Pinterest’s new AI shopping assistant helps you pick a fit

Move over Andy Sachs, Pinterest is launching an AI-enabled shopping assistant that aims to suggest [...]

5 Holiday email mistakes that drive customers away

Validity surveyed 1,000 U.S. consumers, revealing what drives them to open, engage with, or unsubscribe [...]

Reinventing customer identity for the age of retail personalization

In the age of hyperpersonalization, delivering seamless, secure digital retail experiences is no longer a [...]

Introducing shopping research in ChatGPT

Today, we’re introducing shopping research, a new experience in ChatGPT that does the research for [...]

Fifth edition of a European Compendium dedicated to the Cross-Border E-Commerce model in the “NEXT new normal” across Europe

Cross-Border Commerce Europe launches the fifth edition of a European Compendium dedicated to the Cross-Border [...]

How to transform product data for the AI shopping era

AI tools such as ChatGPT and Google Gemini are embedded into daily life, and now [...]

Ulta aims for new shoppers and more spend with new marketplace

Marketplaces have become the go-to way for retailers to quickly expand their assortment in a [...]

How AI shopping impacts main street retail

For stores in downtown shopping districts and suburban strip malls, AI shopping could be an [...]

Where points miss the point with customer loyalty and engagement

Why do buyers stick with certain brands? It’s simple: they find ongoing value at a [...]

How to build customer trust and loyalty through personalization

What’s really critical for businesses to keep in mind is that it has never been [...]

Comparing the top AI chatbots for B2B Marketers

Artificial intelligence has redefined how B2B marketers plan, create, and execute campaigns. Once futuristic, AI [...]

Google will let users call stores, browse products, and check out using AI

There have never been more options for things to buy. Google is betting AI is [...]

AI agents are becoming a major e-commerce channel

If you can’t beat them, join them. That’s the approach some retailers are taking with [...]

Retailers enter a generative AI feedback loop

The industry is turning to AI to better understand the technology itself, all with the [...]

Amazon’s latest AI bet is about helping people ‘decide’ what to buy

In case you were wondering what problem AI should solve next, Amazon has an answer: [...]

PayPal partners with OpenAI to let users pay for their shopping within ChatGPT

Paypal said on Tuesday that it is adopting a protocol in combination with OpenAI’s “Instant [...]

Top 5 retail tech trends shaping 2025

The most impactful retail tech developments this year aren’t flashy upgrades or abstract promises. They’re [...]

SEO is dead. Long live GEO?

As personal AIs and chatbots transform search behavior, WPP’s chief AI officer, Dr Daniel Hulme, [...]

4 Gen AI mistakes B2B CMOs make and how to overcome them

Most B2B marketing teams are exploring generative AI, but only 20% are using it every [...]

How to turn holiday shoppers into loyal friends, not one-time buyers

The holidays bring a flood of one-time shoppers — and a chance to turn them [...]

90% of businesses fear losing SEO visibility as AI reshapes search

Nearly 90% of businesses are worried about losing organic visibility as AI transforms how people [...]

AI search isn’t the end of SEO – it’s the next era

Everyone’s talking about “AI search” ( AI SEO, GEO, AEO, or whatever you call it) – [...]

Pinterest making boards into a personal shopping assistant

Pinterest is introducing new AI-powered upgrades to its boards to transform them from simple organizational [...]

Why the old rules of peak-season retailing no longer apply

If you’re a retailer just gearing up for the peak holiday shopping season, you’re probably [...]

7 Ways to make your in-store event more effective

In-person retail events are becoming more important than ever — and they’re more than just [...]

Black Friday takes on new importance as shoppers prioritize smart spending

2025 has been a year of sweeping change — both technologically thanks to AI, and [...]

Shopify says AI traffic is up 7x since January, AI-driven orders are up 11x

E-commerce software provider Shopify is bullish on AI-powered shopping agents, citing AI as an “incredible [...]

Gen Z, millennials drive adoption of AI for holiday shopping

Those groups are harnessing artificial intelligence for gift ideas and to compare prices this season, [...]

5 Ways AI is shaping the future of logistics and supply chain innovation

Discover five key areas where artificial intelligence is transforming logistics—from demand forecasting to route optimization [...]

Consumers increasing holiday spending on secondhand gifts

Secondhand shopping will help drive sales this holiday season as shoppers plan a sharp increase [...]

Consumer sentiment & behaviour trends in 2025

What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications [...]

Consumers embrace AI for research, but few have allowed it to make purchases

Customers are worrying over payment security, privacy and potential mistakes with autonomous AI purchases, a [...]

Shoppers to tap BNPL for holidays

The yearend holiday shopping season may mean half of consumers tapping BNPL for purchases. Half [...]

Turn gift subscriptions into a holiday growth engine

Gift subscriptions aren’t just a nice-to-have holiday promo — they can be one of the [...]

New software designs eco-friendly clothing that can reassemble into new items

To reduce waste, the Refashion program helps users create outlines for adaptable clothing, such as [...]

B2B content and marketing trends: Insights for 2026

AI doesn’t dominate the newly released B2B Content and Marketing Trends: Insights for 2026 report. [...]

Ecommerce content strategy in the age of AI Overviews

Traditional ecommerce SEO strategies are being upended. Google’s AI overviews, declining click-through rates, and hyper-personalized [...]

Agentic commerce is coming. Are your fraud and checkout systems ready?

Retailers have spent decades refining the online customer journey, optimising landing pages, streamlining checkout and [...]

Peak 2025: Tips to help retailers prepare

With the peak trading period of 2025 just weeks away, retailers are making their final [...]

Everything you need to know about Ulta’s new UB Marketplace

Ulta Beauty’s highly-anticipated digital marketplace, called the UB Marketplace, has officially launched. “Internally, we call [...]

As ChatGPT focuses on checkout, Google hones its shopping experience

As consumers increasingly begin their shopping journeys with conversational AI tools like Google’s Gemini , [...]

The new digital playbook for BFCM

Consumers are bombarded with marketing messages during the holiday season, especially through email, a veritable [...]

Why cookies still matter for privacy and data strategy

Whether third-party cookies finally crumble, they are creating compliance headaches—and strategic blind spots—for publishers and [...]

Twitch adds a new live-shopping feature powered by Amazon Ads

Twitch will now allow its users to buy products without dragging them away from the [...]

Integrating voice search optimization into your content strategy

Voice search is changing how people discover information. Instead of typing short keywords, users speak [...]

Think AI can scale personalization alone?

Customers expect content tailored for them. In fact, 71% of consumers say  it’s “critical” for [...]

Sixth Edition of the “TOP 100 Cross-Border Marketplaces Europe” Report: European Cross-Border E-Commerce Reaches New Heights

Brussels – 17th October 2025. Cross-Border Commerce Europe, the authoritative platform driving cross-border e-commerce in [...]

Acquisition gets the attention, but loyalty drives the results

Marketing teams face more pressure than ever to fill the pipeline and acquire new customers. [...]

The fashion industry is asking AI to predict new trends

Predicting what matters in fashion was once an elite sport, the province of those who [...]

Pinterest launches Top of Search ads and new advertising tools

At Pinterest, we believe visual search is the future. Traditional search engines and AI chatbots [...]

Commerce has always evolved with technology and expectations

Early partnership signals a new era of commerce where AI agents transact safely and seamlessly [...]

TikTok is talking to brands like it’s a grocer now

TikTok is beginning to resonate with food and beverage brands as a platform through which [...]

Ralph Lauren Ask Ralph, a new conversational AI shopping experience

Ralph Lauren introduced Ask Ralph, a new AI-powered conversational shopping experience that invites consumers to [...]

How the Google search algorithm works

The Google Search algorithm determines which webpages show in the results that appear after a [...]

Deliver intuitive shopping experiences with Conversational Commerce agent

Consumer search behavior is shifting, with users now entering longer, more complex questions into search [...]

Humans and AI: Partners in customer experience

It almost goes without saying that we’ve moved beyond the age of telephone-only conversations with [...]

Building trust for SEO: Why it matters & how to do it

Trust is the foundation of strong search engine visibility. Google wants to recommend sites that are [...]

How brands and retailers are preparing for GEO, ‘the future of SEO’

After years of retooling their businesses for search engines, brand and retail leaders say they’re [...]

Why YouTube converts confident shoppers

Think about the last time you bought something that mattered. A laptop. A new pair [...]

How to optimize for the modern marketing funnel

The marketing funnel is no longer an easy road paved with gold. These days, it [...]

The ultimate guide to mastering localized e-commerce

To build trust with international customers, you need to localize your e-commerce store to ensure [...]

Don’t wait for the Holidays to focus on quality fulfillment

It’s still the peak of summer in the northern hemisphere, but many retailers are already [...]

66% of Holiday shoppers would give up discounts for guaranteed delivery

Radial, Inc., a bpost group company, the leader in eCommerce solutions, today announced findings from [...]

X launches holiday marketing hub to steer brands’ efforts

Will you be using X for your holiday promotions this year? Elon and Co. have [...]

AI influencers vs human influencers: Who’s best for brands?

Brands now face a real choice: work with AI-generated avatars that deliver perfect on-brand visuals [...]

How content creators are reshaping the affiliate marketing model

Content creators have transformed affiliate marketing from a discount-driven model into a strategy built on [...]

Rewriting the inbox: How AI is reshaping email engagement

With Gmail and iOS now using AI to generate email previews before a message is [...]

Why live shopping is the new affiliate marketing

Live shopping is quickly becoming a powerful tool for retailers seeking to drive conversion, particularly [...]

PwC holiday outlook 2025

Holiday shopping typically plays out like a well-rehearsed melody — steady rhythms, familiar refrains. But [...]

Gen Z may be digital-first, but they’re also fans of in-person retailing

If your mental image of Gen Z is a bunch of teenagers glued to their [...]

How legacy CPG brands can crack the social-first marketing code

Unilever’s pledge to commit half of ad spend to social is just one piece of [...]

Why performance marketers need smarter AI right now

Shoppers bounce between apps, sites, and screens faster than you can say “attribution.” Expectations stay [...]

How labeling errors create big problems in global supply chains

We expect modern supply chain environments to be hyper-efficient, and a single bad barcode can [...]

4 ways to use AI agents to transform customer service workflows

Modern customer service is at a breaking point. Expectations keep rising—customers want answers faster, with [...]

The 2025 Pinterest autumn trend report

This autumn, Gen Z is driving a powerful shift toward thrifting and sustainable shopping, making [...]

AI won’t improve your marketing until you improve your data

Artificial intelligence has moved from experimental to operational in marketing. Today, AI writes content, recommends [...]

Google unveils new personalization features for retail ads

Ahead of the busy holiday shopping season, Google is souping up its retail ads with [...]

Ultimate guide to customer loyalty programs in 2025

Customer loyalty programs were implemented only by retailers in the past. Over the years, the [...]

Is ‘ready’ enough for peak season?

When it comes to peak season, this year feels different for many retailers … because [...]

How Pinterest can help you reach high-value shoppers

What if your best customers aren’t where your biggest budgets are spent? Research commissioned by [...]

5 Ways AI changed brand-customer relationships forever

“Never be the same again” is 100% a term we would use for brand-customer relationships [...]

The 7 pillars of a comprehensive customer data strategy

Understanding your customers is essential for building strong relationships and achieving lasting growth. It’s not [...]

Top 500 Fashion, Beauty & Luxury Retail Europe: Annual Ranking

Cross-Border Commerce Europe publishes the fourth edition of the “Top 500 Fashion, Beauty & Luxury [...]

Prime Day 2025: What it really told us about how people shop

Prime Day started as a day of deals: a digital stampede of timers, discounts and [...]

7 Proven strategies to convert email subscribers to SMS

Email and SMS – friends, enemies, or frenemies? The experts at PostScript say, friends, if [...]

How Zalando uses AI to personalize the shopping experience

Ever wished shopping apps could just get you? Zalando’s AI assistant is making that happen. [...]

Understanding differences between duties, taxes, and tariffs

Expanding your ecommerce business internationally can open new revenue streams but also introduces complexities, especially [...]

Low-budget SEO strategies that actually work

Getting your business noticed online can feel like an uphill climb, especially when your budget [...]

Omnichannel customer experience: why most strategies still fail

Billions spent. Trust lost. We break down the cultural and operational failures behind today’s disconnected [...]

Making retail media more personalized and efficient with AI

Retail media is an incredibly powerful tool for influencing purchasing behavior at or near the [...]

Loyalty programs with active communities appeal to Gen Z, study finds

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a [...]

New data: The unexpected impact of AI search on SEO

We studied the shift in search behavior using public trend data and Writesonic’s latest GEO [...]

How personalized returns drive ecommerce growth in 2025

Returns are considered one of the largest challenges in retail today, particularly in the ecommerce [...]

Personalized payments increase conversions and customer loyalty

Today’s online shopper holds the reins, and for ecommerce retailers, there’s no standing still. Shoppers are [...]

What is Agentic Commerce and how do retailers prepare?

Agentic commerce is one of those things: One day it’s on the periphery of your [...]

Before AI can help, your customer data needs fixing

We’re in the eye of a storm where three powerful forces are colliding: the explosion [...]