Know your buyers; the right promotions for the right people

People are all different, which funny enough is one of the things we all have in common. We all come from different homes, different backgrounds, and different experiences. All these circumstances make us unique, so it only makes sense that we each respond differently to the world around us. A clear and interesting example of this is with promotions and discounts in retail. Naturally, some deals resonate more with certain demographics than others, and understanding this may be key to your own promotions strategy.