Top 7 ecommerce fulfillment mistakes to avoid

Online retailers must run a cost-efficient, streamlined eCommerce fulfillment operation to deliver exceptional customer experiences. But doing so can be challenging. Here are 7 mistakes that eCommerce retailers need to avoid to retain customers and generate loyalty.
1. Seeing Reverse Logistics as a Cost-Burden.  
Returns are costly. Losing customers because of a bad returns policy is costlier. Many eCommerce businesses see returns as a burdensome cost center. Recently, we’ve seen retailers constrict their return policies to reduce the rate of returns. This helps decrease costs, but it puts the customer experience at risk.