How AI will impact the holiday shopping experience

The holiday season is always marked by a shopping spree. The challenge retailers face with this surge is making shopping experiences exceptional despite the chaos. Even with all of the variety of ways consumers shop, retailers must be able to understand what they seek and prefer. This is where advanced technologies like artificial intelligence come in.
With AI solutions such as those collecting customer feedback or providing personalized offers for shoppers, retailers can gain unique insights into what happened during their customers’ in-store visits or online purchases. With this insight, they can fix areas in which things haven’t gone so well by filling gaps that exist. This data allows retailers to better align their experiences for customers’ personal preferences. Furthermore, they gain foresights from past data and behavior to fix potential future issues in a similar way to Tom Cruise’s “Minority Report.”