Beyond search results: Why e-commerce searchandizing matters

The significance of search extends beyond merely retrieving search results. Today, it serves as a strategic tool that goes beyond providing relevant products to shoppers. While ensuring relevant results remains crucial—given that 68% of shoppers choose their preferred online retailer based on the quality of their search interactions (CI&T Connected Retail Consumer Survey, Oct 2023)—we sometimes become overly fixated on relevance, overlooking the art of merchandising the search results according to trading priorities. Searchandizing, though a longstanding term, still feels like an overlooked art form among many online retailers, often due to a lack of understanding, strategy, or tools to implement it effectively. Yet, unlocking its potential can yield a plethora of benefits for merchandising teams.